Cricket South Africa (CSA) has named Dafabet the official team associate sponsor for the Proteas Men’s and Women’s teams.
Under the three-year agreement, Dafabet’s logo will be featured on the teams’ kits. The branding will make its first appearance on the men’s jerseys during South Africa’s T20 tour of the Caribbean against the West Indies later this month.
Defabet already has a strong connection with South African cricket as the naming partner of the Warriors team since 2021 as well as the naming partner of St. George’s Park since 2022.
John Cruces, Head of Sponsorship at Dafabet, stated: “We are extremely proud to partner with Cricket South Africa. As we continue to expand our presence in the sport, collaborating with CSA will only help us reach our goals. We look forward to continuing our collaboration and wish them the best of success.”
CSA noted that the partnership is designed to strengthen its efforts to maintain consistency and build mutually beneficial relationships with international brands.
“CSA is extremely excited to welcome Dafabet as an official team associate sponsor. We look forward to building a strong and innovative partnership with them over the next few years,” Pholetsi Moseki CEO of CSA, commented.
“We are thrilled to partner with a prominent leader in sports gaming. This will help us expand our reach and connect with new audiences across global platforms. We anticipate a collaboration that will create valuable alignment for both the Proteas Men and Proteas Women.”
Last month, CSA sought to enhance its visibility through a data rights agreement with IMG Arena, allowing it to provide data for CSA’s domestic and international matches.
