Pentland Brands scores major exposure boost as TNT Sports sponsor
Pentland Brands, parent company of leading UK brands such as Berghaus, Mitre and Ellesse, has become TNT Sports’ ‘first-ever’ official channels sponsor. As part of...
Tom Brady’s Birmingham City partner caught in licensing scandal
God55, which was recently announced as an official partner of English Football League club Birmingham City FC, has falsely claimed to have a Malta...
NBA working with FIBA to launch new European basketball league
Over the past weekend, NBA Commissioner Adam Silver confirmed that he is interested in creating a new European league. Having been in conversations with the...
Manchester City continue Asian expansion with Wake-Up 24/7 partnership
The Premier League’s Manchester City has confirmed Wake-Up 24/7 as its new official energy drinks partner in Vietnam, bolstering its growth across Southeast Asia. The...
Football Media launches AI agent to enhance sponsorships
Football Media, a leading sponsorship and digital advertising agency, has launched the world’s first football-dedicated AI agent, DEANE AI.AI has rapidly become one of...
FIFA Club World Cup triggers new Premier League transfer rules
The Premier League has announced an additional transfer window this summer to accommodate the two clubs participating in the FIFA Club World Cup.At a...
The esports report – MLB steps up to the plate with...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Premier League set to discuss Coca-Cola deal at shareholder meeting
The Premier League is reportedly close to welcoming back Coca-Cola as its official soft drinks partner, with a potential deal set to be agreed...
Manchester City targets global fans to sell hospitality tickets
Manchester City has partnered with ticket marketplace viagogo in a bid to provide fans from outside of the UK more opportunities to watch its...
Suspensions land heavy as UFC betting scandal unfolds
Two UFC fighters have been suspended by the Nevada State Athletic Commission (NAC) for their involvement in a 2022 betting scandal tied to their...