Under Armour powers France market push with PSG’s Hakimi
Under Armour is aiming to strengthen its foothold in France by selecting Paris Saint-Germain’s (PSG) Achraf Hakimi as its latest brand ambassador.As part of...
The esports report – G2 enters Kings League Germany
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Donn Davis on new PFL format, Saudi investment & MMA global...
With the new Professional Fighters League (PFL) knockout format starting tonight, its Founder and Chairman Donn Davis spoke to Insider Sport in an exclusive...
UK revealed as sole bidder for 2035 FIFA World Cup
Gianni Infantino, President of FIFA, has revealed that the UK is the sole bidder to host the 2035 Women’s World Cup.Infantino confirmed that the...
NFL reportedly gives Netflix and Amazon Prime nod for Christmas Day
The NFL is set to play three games on Christmas Day this year, streaming across two different platforms.According to ESPN, this year’s Christmas Day...
Breaking new ground: the rise of women’s football betting
The rise of women’s football is undeniable, with global tournaments like the FIFA World Cup and the Olympics driving record engagement. But can this...
Ineos comes to resolution to end New Zealand Rugby sponsorship
After months of back-and-forth debate over missed payments, Ineos has come to a settlement with New Zealand Rugby (NZR) to end its sponsorship of...
AS Monaco calls betting firm’s support ‘invaluable’ as deal renewed
AS Monaco has announced that betting brand VBet will remain as its official sports betting partner for an additional four years.With the extended partnership...
Sky Sports viewership for H2’2024 reaches nearly one billion
The Sky bi-annual Attention Index report has revealed that sport continues to be a major viewership driver, with sports fans watching nearly one billion...
Three NFL franchises look to grow fandoms beyond US with UK...
The National Football League (NFL) has granted three franchises UK marketing rights as part of its Global Markets Programme.Following the expansion of its programme,...