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AXA joins Women’s Euro 2025 global partner roster
BREAKING
Europe
Time to read: 2 min
AXA joins Women’s Euro 2025 global partner roster
May 29, 2024
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BREAKING
Football
Time to read: 2 min
Report: Chelsea to commit with Infinite Athlete as shirt sponsor
May 29, 2024
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BREAKING
Football
Time to read: 2 min
Girona announces Etihad Airways as main sponsor next season
May 28, 2024
Australian fans cheering on rugby.
BREAKING
Fan Engagement
Time to read: 3 min
Rugby Australia shows commitment to fans with Fanatics deal 
May 28, 2024
João Pedro Dobes: Vasco da Gama as innovative now as in its early days
BREAKING
Features
Time to read: 5 min
João Pedro Dobes: Vasco da Gama as innovative now as in its early days
May 28, 2024
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BREAKING
Football
Time to read: 2 min
SL Benfica latest sports team to ink partnership with PRIME
May 28, 2024
Serie A adds Allied Sports to accelerating US growth plans
BREAKING
Europe
Time to read: 3 min
Serie A adds Allied Sports to accelerating US growth plans
May 24, 2024
BREAKING
Africa
Time to read: 3 min
EA combines with UNICEF to ‘build better futures’ in Namibia
May 23, 2024
Allan Saint-Maximin of Newcastle United - Manchester United v Newcastle United, Carabao Cup Final.
BREAKING
Features
Time to read: 6 min
George Harborne: Football clubs’ partners only carry value if seen
May 23, 2024
Wrexham, Wales, UK, General view of The Racecourse Ground.
00:41
BREAKING
Europe
Time to read: 2 min
United Airlines celebrates Wrexham AFC’s League One promotion
May 22, 2024
BREAKING
Features
Time to read: 3 min
SBC announces major industry event launch in 2025 with SBC Summit Americas
May 21, 2024
The flag of Aston Villa Football Club waving in the wind on a clear day.
BREAKING
Football
Time to read: 3 min
Aston Villa selects Adidas ahead of Champions League debut
May 21, 2024
Mackenzie Arnold with ZO Skin Health's product.
BREAKING
Football
Time to read: 3 min
West Ham United ‘protects’ fans with skin cancer campaign
May 20, 2024
Fury v Usyk undisputed clash gave William Hill a UK branding boost
BREAKING
Boxing
Time to read: 3 min
Fury v Usyk undisputed clash gave William Hill a UK branding boost
May 20, 2024
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BREAKING
Football
Time to read: 3 min
Benfica extends Betano as sleeve sponsor and betting partner 
May 17, 2024
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BREAKING
Latest News
Time to read: 3 min
Forbes: Cristiano Ronaldo highest-paid athlete for 2024 for 4th time
May 17, 2024
Argentine Football Association (AFA), VBET
BREAKING
Europe
Time to read: 2 min
Women’s Premiership League Cup included in VBet’s NIFL deal
May 16, 2024
Joshua Kimmich (L), Thomas Muller (R) of Germany during the Russia 2018 World Cup Group F football match between Germany and Sweden.
BREAKING
Europe
Time to read: 2 min
DFB names Klarna as official partner ahead of 2024 Euros
May 16, 2024
Betsson builds up Colombia profile with Atletico Nacional deal
BREAKING
Features
Time to read: 8 min
‘Football is the bridge’ - Rivalo on Colombia sports marketing keys to success
May 16, 2024
Jude Bellingham holding a football and a Lucozade branded bottle.
BREAKING
Football
Time to read: 3 min
Jude Bellingham set to star in Lucozade TV campaign
May 15, 2024
French bookies told to rein in marketing around Euros and Paris 2024
BREAKING
Europe
Time to read: 3 min
Tourists to drive billions in revenue at Paris 2024
May 15, 2024
Alpine F1 Team car from the front.
BREAKING
Horse Racing
Time to read: 3 min
Alpine F1 sings praises of BFR wearables in Hytro deal
May 14, 2024
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BREAKING
Features
Time to read: 5 min
Inside Optimum Nutrition & McLaren's ‘Drive to Thrive’ with McLaren F1
May 14, 2024
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026