BWT Alpine F1 Team has announced a ‘first of its kind’ partnership with leading Blood Flow Restriction (BFR) wearable Hytro.
Under the agreement, Hytro will supply its BFR wearable to drivers and pit crews of the F1 Team. Furthermore, the partnership includes additional levels of scientific research to support the use of BFR for performance.
Both organisations will collaborate to research and publish BFR studies to gain a better understanding of BFR’s effects on athletic conditioning and recovery. This initiative will also include working with Alpine Academy drivers Sofia Floersch and Abbi Pulling to collect specific data relating to the performance of Hytro products.
Pulling, Alpine Academy Racing Driver, added: “Through our rigorous training to be in the best physical shape for a race, we have seen the effects that Hytro wearables can have. Being able to enhance this partnership will mean myself and the other drivers will continue getting access to the industry best BFR – if we can get everything from our training, we’ll get everything from the track.”
The F1 Team has been using Hytro products as part of the Alpine Academy training routine for the past three seasons, aiming to benefit from BFR training.
Floersch, Alpine Academy Racing Driver, said: “I place huge importance on my physical preparation and recovery around my races. Having worked with Hytro on a regular basis at training camp and during race recovery, I have already felt the benefits to physical performance. I look forward to working more with the team.”
Looking forward, Hytro has shared plans to create performance-driven BFR wearable technologies that are designed specifically for high-intensity motorsport environments, which it will work on with Alpine as part of the partnership.
Raj Thiruchelvarajah, CEO and Co-Founder of Hytro, commented: “Formula One is known for pushing the boundaries of technology and innovation, both on and off the track.
“The BWT Alpine F1 Team and Hytro partnership represents a focus on pushing the boundaries of human performance. Being a fan of F1 since I was a kid I’m excited to see how our products will translate to performance on the track.”
Health and nutrition has become a focal point for sporting organisations across a plethora of sports, and racing is no exception. Alongside this deal, F1 Team McLaren partnered with Optimum Nutrition earlier this year.
Following the deal, Insider Sport spoke to Colin Westcott-Pitt, Chief Brand Officer of Optimum Nutrition parent company Glanbia, about what made the F1 Team a suitable partner.
