RFU scraps Wembley plans to focus on Twickenham revamp

The Rugby Football Union (RFU) has ditched plans to sell Twickenham and buy shares in Wembley despite not having the funds to complete a...

MLS and Apple’s Beats to embark on delivering “amazing experiences” 

Major League Soccer (MLS) and audio products company Beats have agreed a new partnership ahead of the 2024 season.  Beats - subsidiary of tech giant...

Wembley Stadium undergoes major revamp ahead of busy calendar 

Wembley Stadium has completed a major programme of investment and refurbishment work over the winter period ahead of a historic 2024. Football fans attending the...

Fulham FC extends Kitman Labs partnership for deeper analytical depth

Software-as-a-Service (SaaS) performance intelligence platform Kitman Labs has extended the scope of its partnership with Fulham FC.  The partnership will enable the Premier League club’s...

New York Jets VP of Finance: UK is an ‘enormous opportunity...

The New York Jets were one of six NFL franchises in 2021 to be granted marketing rights in the UK to bolster its fan...

McLaren F1 & Optimum Nutrition “dedicated to peak human performance”

The McLaren Formula One Team has announced a partnership with Optimum Nutrition as the team’s official sports nutrition partner ahead of the 2024 race...

Arsenal breaks WSL attendance record with 60,160 

Arsenal has broken the Women’s Super League (WSL) attendance record during a 3-1 win over Manchester United.  The club announced that 60,160 tickets had been...

Stake.com and Lucky Block ink MMA deals in latest sports marketing...

Engagement between cryptocurrency betting and MMA continued to grow this week as two of the sector’s most high-profile operators, Stake.com and Lucky Block, inked...

LAFC deepens BMO partnership as club’s official jersey sponsor

LAFC has extended its partnership with BMO, with the bank named as the MLS club’s official jersey sponsor for its 2024 primary and secondary...

FC Porto & Betano to launch inclusive activations across Dragão stadium

FC Porto and its betting operator partner Betano are joining forces to make the Dragão stadium more inclusive for fans.  Last Saturday, the Portuguese club...