BetVictor on the importance of backing non-league football

Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...

CheckdMedia strikes partnership extension with Altrincham FC

CheckdMedia has extended its sponsorship deal with National League contenders, Altrincham FC. The partnership, which is now heading into its second year, has seen a host...

MCC toasts strong relationship with Marston’s Beer

Marylebone Cricket Club (MCC), the owners of Lord's Cricket Ground has announced a five-year sponsorship extension with Marston’s Beer Company. This new agreement affirms the strong partnership...

Connexi unveils new partnership with The Athlete Media Group

Sports technology platforms Connexi has agreed a new strategic partnership with The Athlete Media Group. The partnership is aiming to increase the connection between the global sports...

Konami announces Serie A license 

A partnership has been announced between Konami and Serie A TIM which sees the game developer acquire non exclusive rights to the Italian league. Konami,...

Real Betis gets new shirt sponsor in easyMarkets

Real Betis has agreed a sponsorship extension with online trading platform, easyMarkets becoming the club’s new shirt sponsor.  The three year deal was announced just...

Leicester Tigers to benefit from elevated data with Catapult

UK rugby club Leicester Tigers has united with Catapult to track and improve team performance. Winners of a record 10 English Premiership titles, Leicester will...

RCD Mallorca confirms Betfred as official main sponsor

RCD Mallorca has confirmed bookmaker Betfred as the club's new official main sponsor for the next two seasons. As part of the deal, the Betfred brand will...

MLB strikes multi-year agreement with FanDuel

Major League Baseball (MLB) has announced a multi-year partnership with DFS and sports betting operator FanDuel Group.  The landmark deal, which marks the firm's first with the...

SPFL and Ladbrokes go separate ways after five year sponsorship 

The Scottish Professional Football League (SPFL) is now looking for a replacement title sponsor for next seasons campaign after Ladbrokes opted against renewing its...