Sydney Parks’ Stadium Australia ‘renamed and enhanced’ under Accor bid

Stadium Australia at The Sydney Olympic Park is to be renamed Accor Stadium after the hotel operator won a bid to acquire its naming...

Boxer Nathan Quarless secures EPIC Risk Management sponsorship renewal

Merseyside-born professional boxer Nathan Quarless has secured a renewal of his sponsorship agreement with EPIC Risk Management. Based out of Old Swan ABC, Quarless has...

Rio Open serves ‘engaging content’ with Betway sponsorship

The Rio Open has named Betway as an official sponsor for the 2022 and 2023 editions of the tournament. As the Super Group-owned brand becomes...

Ligue Nationale Rugby further expands the sport in Japan with TV...

The Ligue Nationale Rugby (LNR) has signed an agreement which sees TV Asahi broadcast the Top 14 in Japan from next weekend until the...

Amazon releases ‘never been seen’ action in FIM MotoGP series

Amazon has reached an agreement with Dorna Sports to produce a docuseries which follows the FIM MotoGP World Championship, premiering in 2022.  Produced by The...

Eleven Italy elevates its basketball offering with FIBA deal

The International Basketball Federation (FIBA) has entered into a collaboration with Eleven Italy, which will deliver live coverage of international events. Until 2025, the company...

Bayern Munich moves forward Supponor advertising partnership

Bayern Munich has extended its deal with Supponor in order to boost more focused advertisements in gaining access to Supponor AIR - the company’s...

Alfa Romeo Racing fuels third season of PKN Orlen sponsorship

Alfa Romeo Racing has extended its existing partnership with fuel supplier PKN Orlen for a third season. With the company’s branding featuring on the team’s...

Premier League fuels Castrol partnership for global engagement

The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.  From January 2022, the British...

Sevilla FC rolls over TLCBet fan engagement partnership

Sevilla FC has extended its deal with TLCBet - the official Asia betting partner of the La Liga club. The collaboration looks to improve on...