Sky Bet gives ‘unrivalled access’ to EFL play-offs in #StepUp campaign

As a partner of the English Football League (EFL), Sky Bet has introduced its #StepUp campaign which will focus on the current play-offs. The Flutter...

Indy 500 gives Caesars Sportsbook ‘strong presence’ at motorsports events

The Indy 500 and the Indiana Motor Speedway (IMS) have formed an agreement which makes Caesars Sportsbook an official sportsbook partner of the motorsport...

Land Rover continues ‘decades of support’ in Wallabies partnership

Rugby Australia has renewed its partnership with Land Rover, which sees the car manufacturer continue as the official vehicle of the Wallabies until the...

Australian Ice Hockey audio-visual data distributed by Sportradar

The Australian Ice Hockey League (AIHL) has formed a deal with Sportradar which, until 2024, will include audio-visual distribution rights and integrity operations. AIHL’s data...

Buccaneers strap in Hertz as rental car partner

The Tampa Bay Buccaneers have designated Hertz as the exclusive rental car partner of the NFL team in a multi-year partnership.  As well as several...

Hilton maintains golf presence with DP World Tour partnership

The European Tour has partnered with Hilton as the global hospitality company becomes an official partner of the DP World Tour and official hotel...

England creates ‘lasting legacy’ as 2025 Women’s World Cup host

England has been confirmed as host of the 2025 Women's Rugby World Cup, confirmed by the World Rugby Council. A central theme to the hosting...

Chelsea FC secures WhaleFin as men and women’s sleeve sponsor

Chelsea Football Club has partnered with Amber Group which means that the logo of the company's digital asset platform, WhaleFin, will now feature across...

MLB introduces first NFT-based game with Sorare

Major League Baseball (MLB), MLB Players, Inc. and Sorare today have jointly created the first MLB NFT-based free-to-play game, which will be launched this...

BT and Warner Bros. Discovery conclude UK and Irish sports media...

A 50-50 joint premium sports venture has been formed by BT and Warner Bros. Discovery for customers in the UK and Ireland. BT Sport gains...