AFA: Why the 2022 World Cup was an on and off-pitch...

On 18 December, 2022, Argentina conquered the footballing world for a third time, ending a 36-year wait to call themselves World Cup winners once...

Jack Grealish the face of Hellmann’s preparations for EURO 2024

Manchester City’s Jack Grealish will help Hellmann’s “bring the best barbecues in town to fans this summer” ahead of UEFA EURO 2024.  Hellmann’s, which is...

WrestleMania XL sets records across the board

WWE’s recent WrestleMania XL two-day event has been hailed as the biggest in the company’s history, breaking records in several categories.  WrestleMania XL saw the...

Florida Panthers sign Hard Rock Bet as debut sportsbook partner

The NHL’s Florida Panthers has signed a multi-year deal with Hard Rock Digital, specifically with the company's Hard Rock Bet sportsbook. This marks the first...

Fulham selects IMG to support sales of ‘world-class’ experiences

Fulham FC has signed a multi-year agreement with IMG to support its hospitality sales for the Premier League football club’s new Riverside Stand at...

EFL inks deal with EA SPORTS FC to bolster global appeal

The English Football League (EFL) has announced a multi-year partnership extension with EA SPORTS FC for a further five seasons through to the end...

Exness strikes deal with La Liga to explore new LatAm commercial...

Capital market company Exness has agreed a deal with La Liga to become the Spanish top-flight league’s Latin America official regional partner.  Due to La...

Brentford continues ‘data-driven approach’ via Genius Sports

Brentford FC has announced a partnership with Genius Sports to enhance fan experience via data driven highlights.Brentford has become the first club in the...

Puma to become Southampton FC’s new kit partner for 2024/25

Southampton FC have agreed a multi-year partnership that will see Puma become the club’s official kit partner from the 2024/25 season onwards.  The four-year deal...

Betano sports sponsorship crusade countries with Brasileiro Série A deal

Betano has signed yet another major sports sponsorship deal according to media reports, taking the title partnership of Brazil’s Campeonato Brasileiro Série A. The Greek...