Kobe Bryant named brand ambassador for Fun88

LA Lakers star Kobe Bryant has been named as the new brand ambassador for Asian betting operator, Fun88, which will see him promote the company...

Adam Davis: ‘The engagement that sports betting provides is spectacular’

One of the questions that has arisen since the legalisation of sports betting in the US is whether or not the European sponsorship model...

Leeds United extends partnership with 32Red

Leeds United have confirmed a two year extension to its current partnership with Kindred Group-owned 32Red, meaning the operator’s branding will be displayed across...

Relevent Sports Group announces new LaLiga-Serie A Cup

The creators of the International Champions Cup, Relevent Sports Group, has launched another new pre-season friendly tournament which is set to be added to...

EWE Baskets Oldenburg confirms network of new partners

Following the decision to launch its own NBA 2K side in 2018, German Basketball Bundesliga side EWE Baskets Oldenburg has confirmed several new partnerships...

Aston Villa announces BR88 as debut sleeve sponsor

Ahead of the club's return to the Premier League next season, Aston Villa has secured its first ever official sleeve sponsor. The midlands side has unveiled a...

LFP delivers naming rights deal between Uber Eats and Ligue 1

French Soccer Professional Football League (LFP) has confirmed a new naming rights deal between Ligue 1 and Uber Eats, which will commence from the...

Watford cashes in on crypto with Sportsbet.io

Watford F.C. has scored a new sponsorship deal with online operator Sportsbet.io, with the deal expected to be ‘the largest in Watford’s history’. The three-year agreement will see...

Parimatch strengthens esports presence with Team Spirit deal

CIS region online bookmaker Parimatch continues to strengthen its brand exposure across the esports industry after signing a new six-month deal with Team Spirit....

VBET strikes partnership with Gunners ahead of new season

Arsenal FC has confirmed VBET as its Official Betting and Gaming Partner in a three-year deal which will run up until the 2022 season. Activating...