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LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: 4 min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Generali Stadium, Inter Milan, AC Milan
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Commercial
Time to read: 3 min
AC Milan and Inter unveil Generali Stadium as San Siro replacement
October 30, 2026
Ciudad de Mexico, Mexico - March 11. 2025: Concacaf advertising banner on field
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Football
Time to read: 4 min
Why Concacaf is ending its SUM commercial partnership
October 29, 2026
Newcastle United, St James' Park
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Commercial
Time to read: 3 min
Bubbles on the Tyne: Newcastle pops the cork with Taittinger
October 28, 2026
Madrid, Spain - October 19, 2025: Liga match between Getafe FC and Real Madrid played in Getafe. Real Madrid players during the match. Professional soccer. EA Sports Liga 2025, 2026.
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Asia
Time to read: 4 min
Mbappé and La Liga try to contain China fallout after 'dictator' comment
October 27, 2026
Image of the NBA.
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Basketball
Time to read: 3 min
NBA signs prediction market deals with Kalshi and Polymarket
October 27, 2026
Partnership Playbook, NBA
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Basketball
Time to read: 6 min
Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
October 14, 2026
Emirates stadium, Arsenal stadium in London.
BREAKING
Commercial
Time to read: 2 min
Arsenal scrap Emirates Stadium expansion, opt for hospitality and retail upgrades
October 5, 2026
Manchester City appeal case
BREAKING
Football
Time to read: 4 min
Will Manchester City prove its deals were not ‘sham contracts’ on appeal?
October 1, 2026
Manchester City Etihad sponsor considers Premier League action
BREAKING
Football
Time to read: 4 min
Etihad reveals it was not approached during Manchester City-Premier League case
October 1, 2026
Sideline Moves: Mbappe becomes ambassador of On
BREAKING
Commercial
Time to read: 5 min
Sideline Moves: Mbappé leaves Nike for On
September 25, 2026
FC Barcelona leaving Camp Nou again
BREAKING
Football
Time to read: 5 min
FC Barcelona’s 2031 revenue goal & how the ‘new’ Camp Nou is involved
September 22, 2026
Betfred Super League rugby ball on pitch.
BREAKING
Latest News
Time to read: 4 min
"Rugby league is gone": Betfred exits Super League
September 21, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: 5 min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026
Premier League EFL deal
BREAKING
Football
Time to read: 4 min
Premier League clubs warned over unlicensed betting sponsors
September 9, 2026
Manchester United-SumUp sponsorship deal
BREAKING
Football
Time to read: 3 min
Manchester United and SumUp to launch new payment card
September 8, 2026
General View of Liverpool fan during the UEFA Champions League final LIVERPOOL FC v REAL MADRID CF at the Stade de France
BREAKING
Football
Time to read: 3 min
Liverpool ends 17-year Standard Chartered shirt deal
September 8, 2026
Chelsea players with new USDC sponsor.
BREAKING
Football
Time to read: 4 min
What is USDC? The stablecoin on Chelsea's shirt
August 28, 2026
LONDON- JULY 31, 2023: Brentford FC football stadium exterior logo in West London.
BREAKING
Football
Time to read: 3 min
Brentford extends Hollywoodbets deal despite front-of-shirt ban
August 17, 2026
Red Manchester United flag with club crest blows in the wind near Old Trafford stadium.
BREAKING
Football
Time to read: 4 min
Disney+ finds backdoor into Manchester United’s fanbase
August 13, 2026
Charles Oliveira, SBC Summit
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Events & Webinars
Time to read: 4 min
UFC legend Charles Oliveira to take the Super Stage at SBC Summit 2026
August 10, 2026
Warrington cheshire UK - may 21 2024: Manchester united logo on t-shirt.
BREAKING
Football
Time to read: 4 min
Manchester United signs record £20m Betway kit deal
August 4, 2026
Sports sponsorship, SBC Tbilisi
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Advertisement
Time to read: 5 min
Sports sponsorship ‘not what it used to be’, SBC Tbilisi panel says
August 4, 2026
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
BREAKING
Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026