UEFA gets Lidl onboard as an official partner for the Euro...
Food retailer chain Lidl has announced that it is an official partner to both UEFA EURO 2024 and the European qualifiers for both competitions.
This...
DP World Tour to further fan engagement across Europe with OlyBet
The DP World Tour has named OlyBet as its official betting operator in Europe, with the exception of the UK and Ireland.
The two-year partnership...
Fanatics agrees 10-year manufacturer deal with NHL
Sports outfitter Fanatics has signed a 10-year deal with the National Hockey League (NHL) to become its jersey manufacturer, replacing its predecessor Adidas.
Commencing from...
Giuoco Calcio selects Esselunga as newest sponsor signing
Italy’s National Football Team has signed a new sponsorship deal with retail store chain Esselunga.
The Federazione Italiana Giuoco Calcio (FIGS) announced its new premium...
Kevin De Bruyne inks endorsement deal with McDonalds
Manchester City’s Kevin De Bruyne has signed an endorsement deal with McDonalds, which will see the Belgian midfielder appear in various marketing campaigns in...
Atlético Madrid bags new official sponsorship with AVIS deal
Spanish football club Atlético Madrid has attracted a new sponsor for the next three seasons of LaLiga after signing with rent-a-car firm AVIS.
According to...
TikTok and MLS sign brand-boosting partnership deal
Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling...
Caliente scores with Mexico’s El Tricolor ahead of the 2026 World...
Calipay-owned Caliente.mx has become a ‘key commercial partner’ of Mexican football after the brand signed its biggest sponsorship deal yet.
The partnership was announced at...
OlyBet announces official sponsorship deal with EuroLeague Basketball
OlyBet has announced that it is now an official partner of the major Turkish Airlines EuroLeague Final Four event.
An official sponsor of the competition...
Fortaleza nets ‘biggest sponsor in history’ with Novibet
Fortaleza Esporte Clube has revealed that online gambling company Novibet has become the team’s main sponsor in a two-year deal.
https://twitter.com/FortalezaEC/status/1635019777491214336
The partnership sees the GameTech-owned...