Juventus toasts three-year Budweiser partnership

Juventus, the champions of Serie A, has announced an official partnership between the club and Budweiser which will see the brand become Juve’s official...

Irish jockeys raise €5,000 for IJF through BETDAQ Rider Cup

Irish horse racing greats from past and present have continued to raise money for the Irish Injured Jockeys Fund and Cancer Trials Ireland after...

Gloves are off as David James joins GambleAware and FSA in...

David James has joined forces with GambleAware and the Football Supporters’ Association (FSA) by becoming an ambassador for the Safer Gambling campaign, Bet Regret. The...

BT secures home nations lead partnership

BT has built on its professional relationship with the English FA by signing a partnership with all UK home nations in an attempt to...

Philadelphia Flyers set to ‘elevate game day experience’ with sports lounge...

The Philadelphia Flyers of the National Hockey League (NHL) today confirmed that they will debut two brand new sports lounges when they host the...

Bolton announces Home Bargains shirt sponsorship

Bolton Wanderers Football Club has announced that Home Bargains has become the club’s official shirt sponsor for the remainder of the current season. The deal...

Bet365 to benefit from Betgenius streaming service

In a bid to boost its live streaming capabilities, Bet365 has penned a new agreement with Betgenius, which will see the operator integrate Betgenius’...

LFC mirrors on-field success with cashless roll-out at Anfield

Liverpool FC has introduced cashless payments at Anfield this weekend during the clubs Premier League victory over Leicester City, as part of a phased...

La Liga looks to boost fan engagement with Central American Pepsi...

Spanish football’s organising body, La Liga, has announced a sponsorship deal with drinks giant Pepsi which will see the soft drink become its official...

NFL London sees 2100% rise in ticket sales

Bosses at Hospitality Finder have announced that since 2012 the corporate hospitality company has seen a 2100% rise in ticket sales for the National...