Aston Martin F1 becomes latest sports team to sign crypto partnership

Aston Martin Cognizant Formula One has become the latest sports team and the first Formula One team to partner with a cryptocurrency firm. The multi-year...

LVBet nets partnership with Douglas Costa

Brazilian international and Bayern Munich midfielder Douglas Costa has been named Brand Ambassador for Brazil by online sportsbook and casino brand LVBet. The 30-year old...

UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership

The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...

Various cities ‘at risk’ of losing Euro 2020 hosting status

Bilbao, Dublin and Glasgow are all ‘at risk’ of losing co-hosting duties for the delayed 2020 European Championships, with UEFA considering cutting the three...

La Liga clubs fall short of €2 billion income amid pandemic

Clubs across the top two tiers of Spanish football have lost out on more than €2 billion in total income during the 2019/20 and...

Pirelli to conclude long-standing Inter Milan collaboration

Inter Milan and Pirelli have announced they will conclude their just short of three decade-long collaboration at the end of the current campaign. The Italian...

Betfred enhances US presence with Colorado Rockies tie-up

UK-based bookmaker Betfred has enhanced its status in the US market via an agreement between its Betfred Sports USA brand and the Colorado Rockies. Under...

SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...

With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...

2021 Women’s Rugby World Cup poised for postponement

The 2021 Women’s Rugby World Cup in New Zealand is set to be postponed to 2022 due to the ‘challenging COVID landscape’. The tournament, which...

DoorDash expands sponsorship presence with Nascar deal

Logistics platform DoorDash has further strengthened its presence in the US sports sponsorship sector via a partnership with stock car racing series Nascar. The agreement...