Borussia Dortmund’s Erling Haaland makes Hyperice investment

Borussia Dortmund striker Erling Haaland has joined recovery technology company Hyperice as an athlete ambassador and investor, marking the Bundesliga star’s first equity stake...

Real Madrid recognises Kin Partners’ ‘top potential’ in sponsorship move

Real Madrid has chosen the London-based Kin Partners to serve as the LaLiga club’s commercial sales partner, beating a number of major US agencies...

FedEx steps up UEFA Champions League sponsorship

FedEx has upgraded its commercial agreement with UEFA to sponsor the European governing body’s flagship continental competition, the UEFA Champions League. The delivery services specialist...

BCCI facing $300m commercial losses following IPL suspension

The Board of Cricket Control for India (BCCI) is facing losses of more than $300 million in sponsorship and broadcast revenue, following the postponement...

Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history

Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in...

McLaren inks Castore sportswear sponsorship tie-up

McLaren Racing has named British-based sportswear brand Castore as the official team apparel and sportswear partner for the McLaren Formula One team for the...

SBC Leaders Podcast: Successful sponsorships become ‘infectious’

Successful sponsorship deals are formed on the basis of a ‘two-way street’, according to Rory Anderson, former CEO and current Consultant at 12BET. Speaking to...

Google joins WNBA top-tier sponsorship category

The Women’s National Basketball Association (WNBA) has signed up technology giant Google to the division’s top-tier Changemaker sponsorship category in a new multi-year tie-up. Under...

UEFA joins in global sporting social media boycott

Sports clubs, authorities, broadcasters, publishers and athletes are set to participate in a global social media blackout - a campaign against online abuse and...

LNR adds Betclic to Top 14 rugby union sponsorship roster

French sportsbook Betclic has been named as the official sportsbook partner of the country’s Top 14 rugby union league via an agreement with the...