Cricket South Africa finds headline partner in Betway

Cricket South Africa has signed a three-year global partnership with Betway Limited, which will see the betting company become a prominent sponsor for the...

Man City announces manager-style mobile game with Capstone

Manchester City has announced a new regional partnership with Capstone Games which will see the mobile game developer create a ‘ City-themed manager-style mobile...

Lords report recommends gambling sponsorship ban

A Lords report into gambling regulation has called for ‘urgent action’ to address harms caused by gambling, including a ban on sports sponsorship.  The House...

EHF and Sportradar agree decade-long data partnership

Sportradar has added to its growing list of sports clients by agreeing a 10-year data partnership with the European Handball Federation (EHF) and EHF...

PSG agrees ‘ambitious’ 10-year Fanatics deal

PSG has struck a decade-long ecommerce, manufacturing and licensing deal with sports merchandising franchise Fanatics in what the club has described as the ‘most...

MLB expands sports betting portfolio with theScore

Ahead of Major League Baseball’s (MLB) return on 23 July, theScore has signed a multi-year agreement which sees the firm become an authorised gaming...

West Ham strikes ‘long term’ Umbro extension

West Ham United has announced a long term extension with Umbro that will see the sportswear brand remain the club's official technical partner and...

Anderlecht ends 39-year partnership following Belfius Insurance deal

RSC Anderlecht has signed a new front-of-shirt sponsorship deal with Belfius Insurance which will see two of its firms be used throughout the 2020-21...

Aston Villa and W88 deal ends as Cazoo becomes new partner

Aston Villa has announced that its agreement with online betting site W88 will officially conclude at the end of the campaign with Cazoo becoming...

ESA sponsorship tracker highlights growing industry confidence

The European Sponsorship Association (ESA) has expressed its confidence in the commercial industry’s ability to bounce back from the global health pandemic as the...