Indianapolis Colts secure casino partnership in fan engagement boost

Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino...

European Tour becomes latest tennis tournament to link with Betway

The European Tour, an ATP Tour tennis tournament, has become the latest competition in the sport to partner with online sports betting and gaming...

Meijer bag feature across Red Wing helmets

The Detroit Red Wings has announced that Meijer, a Michigan-based grocery firm, will serve as the club's new Helmet Entitlement Partner, and will have...

Juventus and Parimatch reiterate partnership commitment

Juventus and international sports betting and gaming technology company Parimatch have confirmed their continued commitment to the ongoing partnership. The operator has announced its intention...

Manchester City ‘harnessing the power of football’ in WeWork deal

Manchester City, along with sister club New York City FC, have signed WeWork as the teams’ official workplace partners in a bid for success...

Balkan League extends Delasport partnership

The Balkan International Basketball League (BIBL/Balkan League) has extended its partnership with Delasport, with the firm continuing to serve as the principal partner of...

NHL nets further NENT coverage in Poland via partnership expansion

The National Hockey League (NHL) has signed a five-year media rights agreement  with Nordic Entertainment Group (NENT Group) to broadcast its 1,400 live NHL...

FC Porto links with Betano as firm secures sixth Portuguese partner

FC Porto of Portugal’s Primeira Liga has signed a betting partnership with Greek operator Betano, marking the firm’s sixth agreement with a club in...

Castore continues sports drive with England cricket deal

From April 2022, men and women’s kits for the England Cricket team will now be supplied by British clothing manufacturer, Castore, in a new...

New York Jets add to sports betting partner portfolio

The New York Jets and WynnBET have inked a new deal as the National Football League (NFL) side continues to expand its portfolio of...