Paddy Power: “You have to know what you’re talking about, you...

In recent years, football sponsorship and marketing does not just end by securing a shirt deal or deploying a campaign to target a specific...

Arsenal scores three-year Sportsbet.io partnership

Arsenal Football Club has secured a partnership with cryptocurrency-based sports betting platform, and current Southampton front-of-shirt sponsor, Sportsbet.io for the next three seasons. As a...

Juventus names Parimatch as official betting partner

Juventus has announced that technology and betting company Parimatch is the club’s latest partner as the Serie A champions prepare for the upcoming campaign....

Southampton strengthens commercial portfolio with eToro renewal

Southampton Football Club has become the latest team to secure a deal despite the Premier League season being well underway, with the team strengthening...

Macron seals seven-year WRU partnership following Under Armour exit

Macron has been announced as Welsh Rugby Union’s (WRU) new technical partner with the Italian firm striking a seven-year partnership. As part of the deal...

West Brom extends formalwear deal with Marc Darcy

Newly promoted side West Bromwich Albion and menswear brand Marc Darcy have agreed a two year extension meaning that the firm will continue as...

The FA names Vitality as Women’s FA Cup title sponsor

The FA has confirmed that health and life insurance firm Vitality has been named as the Women’s FA Cup’s new title sponsor for the...

Leicester City renews W88 partnership for 2020/21 season

Leicester City Football Club has announced that W88 will continue as the club’s official betting partner after the Asian company had its deal renewed...

AC Milan gets a wardrobe change with Harmont & Blaine partnership

Following on from Lazio’s new commercial agreement, fellow Serie A side AC Milan has agreed a new partnership with Italian apparel company Harmont &...

Lazio and StormGain announce long-term partnership

Ahead of its 2020/21 Serie A and UEFA Champions League campaign, SS Lazio has struck a long-term partnership with cryptocurrency trading platform StormGain. The partnership...