MLS’ Sebastian Giovinco becomes BET99 ambassador

Toronto FC star Sebastian Giovinco has penned an agreement to become a brand ambassador of online sports betting and casino platform, BET99. The partnership will...

NBA engages Canadian basketball fans via exclusive YouTube Shorts

The NBA has announced a partnership with YouTube Shorts to engage with Canadian fans. The short video content will include insights of what the professional...

Fury vs Chisora Heavyweight Championship fight sponsored by Betfred

The upcoming World Heavyweight Championship fight between Tyson Fury and Derek Chisora at the Tottenham Hotspur Stadium has secured Betfred as a main sponsor. Taking...

Betfair and Press Box PR ‘world first’ horse race predicts World...

Press Box PR has partnered with Betfair in organising a horse race to predict the winner of this year’s FIFA World Cup - the...

Bennetts ‘most dedicated title sponsor’ of British Superbike Championship

The British Superbike Championship has extended its title partnership with BikeSocial’s parent company, Bennetts, by a further three years. Heading into its 12th year in...

Visa integrates 5,300 contactless payment terminals at all Qatar World Cup...

During the current FIFA World Cup in Qatar, financial services company Visa has revealed it is integrating 5,300 contactless payment terminals at all venues. Making...

NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...

The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...

DP World Tour Championship lands five-year Emirates extension

The DP World Tour Championship, Dubai and Emirates have agreed to extend the airline’s position as premium partner of the tour’s season-ending event until...

FIFA secures Betano as the first World Cup betting partner

FIFA has formed a deal with Betano, the sportsbook brand of multinational operator Kaizen Gaming, which becomes the first official betting partner of the...

Adidas replaces Nike as sole kit supplier of Saudi Arabian football

The Saudi Arabian Football Federation (SAFF) has formed a partnership with Adidas, spanning until 2026. The deal sees Adidas become the sole supplier of all...