Saudi Arabia begins sports clubs’ privatisation process

Prince Mohammed bin Salman bin Abdulaziz Al Saud, the Prime Minister of Saudi Arabia, has initiated the process of privatisation for sports clubs in...

Women’s Bundesliga names Google Pixel as new exclusive ‘naming rights partner’

Women’s Bundesliga has a new naming rights partner from the 2023/2024 season onwards in the face of Google Pixel.  This was announced by the German...

Adesanya and Volkanovski become first athletes to be sponsored by Prime 

KSI and Logan Paul-owned Prime Hydrate has continued to strengthen its sports marketing approach, announcing a new collaboration with UFC featherweight champion Alex Volkanovski...

MLB starts efforts to unlock new players’ marketing opportunities

Major League Baseball (MLB) has begun working with the MLB Player Association (MLBPA) to increase player visibility with various third-party agreements and sponsorship deals. The...

ANJ tightens regulation on gambling partnerships in France 

France’s gambling authority, the Autorité Nationale des Jeux (ANJ), has tightened the knot on gambling regulation as it looks to ease growing concerns surrounding...

Arsenal extends Camden Town Brewery deal into 2023/24 season

Premier League side Arsenal has extended its partnership with Camden Town Brewery into the 2023/24 season.  To celebrate the deal, which was initially signed back...

iGamingDaily – Analysing the true value of Premier League partnerships 

Drawing attention to a report by Horizm, Jessie Sale suggested that betting and gaming isn’t as valuable as it's perceived when it comes to...

Heineken extends F1 partnership due to ‘phenomenal growth’

Heineken has attributed the ‘phenomenal growth’ of Formula One’s global audience as a key factor in renewing its global sponsorship deal extension.  Having been an...

Crystal Palace signs Kaiyun Sports as sports betting partner 

Crystal Palace has successfully scored a new bookmaker deal weeks after the Premier League’s vote on sports betting sponsorships, agreeing to a sleeve sponsor...

LaLiga launches Digital Virgo collaboration for more ‘accessible’ football

Spanish top-tier football league LaLiga has signed a new contract with Digital Virgo to launch the competition’s latest fan engagement platform - LaLiga Xtra.  According...