Leicester City responds to reports of front-of-shirt betting partner’s bankruptcy
Leicester City FC has responded to media reports that its front-of-shirt sponsor BC.Game, an online betting and gaming firm, has gone bankrupt.Multiple media outlets...
WST prepares for Masters event with OlyBet partnership
The World Snooker Tour (WST) has announced an expansive partnership with sportsbook OlyBet. Following the agreement, OlyBet will serve as the official European betting partner...
Juan Mata confirms investment in new MLS team San Diego FC
Former Chelsea and Manchester United player Juan Mata has become an investor in the new Major League Soccer(MLS) team San Diego FC. Mata becomes the first active player to acquire a stake in...
England footballer joins BrewDog co-founder in energy drink investment
Eberechi Eze, a professional footballer in the Premier League and for the England national team, has embarked on a new business venture.The Crystal Palace...
Uber Eats delivers on new fan campaign as PDC’s official UK...
The Professional Darts Corporation (PDC) has named Uber Eats as its official food delivery partner for the remainder of the year to create new...
NFL goes to Springfield in Simpsons-themed broadcast
The NFL has announced plans to take a Monday Night Football game into the world of Simpsons in real-time for the second edition of...
Midea continues football sponsorship growth with Sevilla FC
Spanish La Liga club Sevilla FC have confirmed that home appliance company Midea has its latest shirt sponsor ahead of its upcoming fixture this...
UFC and Pepperstone come together to expand across Asia
The UFC and online forex trading provider Pepperstone have entered into a new partnership with both parties looking to grow their statute in the...
BetMGM strengthens NHL ties with Vegas Golden Knights renewal
The Vegas Golden Knights, one of the newest teams in the National Hockey League (NHL), has renewed its flagship betting partnership.BetMGM will continue as...
UFC to leverage IBM’s AI technology to enhance viewing experience
The UFC have entered into a new partnership with IBM to tap into the capabilities of AI to create a new viewing experience for...