What Arsenal gains from a Facebook and WhatsApp partnership

Arsenal continues to build its commercial strategy by targeting year-round fan interaction across Meta’s WhatsApp and Facebook.Arsenal has partnered with Meta to turn WhatsApp...

Meet FIFA’s new prediction partner that’s yet to launch

FIFA’s move into prediction markets with an unlaunched platform raises questions about timing, regulation and credibility.FIFA has named ADI Predictstreet as its first official...

Partnership playbook: American Express, Google, WSC Sports and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Partnership playbook: Sprite, adidas, FedEx, and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

PureWager makes US debut with Baltimore Orioles partnership

Cutting-edge betting firm secures first US sports deal as it targets entry into regulated American marketsThe Baltimore Orioles have named PureWager Group as their...

Partnership playbook: Accenture, Barclays, YouTube, and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Why Adidas could lose the UEFA Champions League ball

Adidas could lose its hold on UEFA’s men’s club competitions for the first time in 21 years, as a battle over match ball rights...

Giorgi Kinkladze launches foundation to support youth football in Georgia

Former Manchester City midfielder Giorgi Kinkladze has launched a new foundation in Georgia aimed at expanding youth participation in football and supporting grassroots development...

UK horseracing seeks new partners as bet365 steps back

UK horseracing faces a changing sponsorship landscape amid falling attendances and rising costs.Horseracing looks set to enter a new era of sponsorship after bet365...

Partnership playbook: Sportradar, Salesforce, Pirelli and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...