SBC Summit: Your Gateway to All Things Sports Betting

In a landscape shaped by technological evolution and shifting consumer demands, SBC Summit 2024, taking place from September 24-26 at Feira Internacional de Lisboa,...

Burnley names 96.com as ‘record’ front-of-shirt sponsor

Burnley FC has announced that gambling platform 96.com will be the official front-of-shirt sponsor for both the men’s and women’s teams under a two-year...

Spurs emphasises ‘responsible gambling’ in BetMGM agreement

Tottenham Hotspur has named BetMGM as the official betting partner for both the men's and women's teams, and the official front-of-training wear partner for...

Inter Milan signs ‘historic agreement’ with bookmaker’s infotainment brand

Betsson has significantly bolstered visibility in Italy via a partnership between its infotainment brand and one of the biggest names in the country’s football...

Betfred becomes first to sponsor all five classic races

Betfred has announced it will be a sponsor of Newmarket’s 2000 Guineas and 1000 Guineas from 2025 in a multi-year deal.To celebrate the operator’s...

Public concerns mean betting sponsor debate will not die out anytime...

The Premier League’s self-imposed ban on betting sponsorships is two years away, and both bookmakers and clubs are looking to make the most of...

Newcastle builds on fruitful first year with BetMGM renewal

Newcastle United FC has enhanced a deal with LeoVegas Group to make BetMGM UK the club’s official betting partner. The agreement ensures BetMGM's brand will...

Spreadex offers Sunderland kits without gambling branding

Spreadex, Sunderland AFC’s front-of-shirt sponsor, has committed to offering adult home shirts to supporters without its front-of-shirt branding.The decision to allow fans to purchase...

‘There’s an ecosystem at play’ – Understanding Canada’s sports betting marketing...

Perhaps the ultimate way for companies to engage consumers, advertising is vital for firms of all shapes, sizes, and business types to promote products....

Wolves & SUDU breaking the kit design mould in new partnership

Sportswear brand SUDU has launched a new long-term innovative kit partnership with Wolverhampton Wanderers.  The deal see’s the Premier League club collaborate with SUDU to...