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Partners
Emirates stadium, Arsenal stadium in London.
BREAKING
Football
Time to read: 3 min
What Arsenal gains from a Facebook and WhatsApp partnership
April 13, 2026
Zurich, Switzerland - May 2017: at the entrance to FIFA Headquarters, Netflix deal
BREAKING
Football
Time to read: 4 min
Meet FIFA’s new prediction partner that's yet to launch
April 7, 2026
Partnership Playbook: Bale, beIN and ESPN
BREAKING
Features & Analysis
Time to read: 6 min
Partnership playbook: American Express, Google, WSC Sports and more
April 1, 2026
partnership playbook
BREAKING
Latest News
Time to read: 6 min
Partnership playbook: Sprite, adidas, FedEx, and more
March 25, 2026
Oriole Park at Camden Yards the home of the Orioles MLB team in Baltimore Maryland USA
BREAKING
Baseball
Time to read: 5 min
PureWager makes US debut with Baltimore Orioles partnership
March 23, 2026
Partnership playbook
BREAKING
Football
Time to read: 6 min
Partnership playbook: Accenture, Barclays, YouTube, and more
March 18, 2026
MILAN, ITALY - OCTOBER 1, 2024: Champions League banner during the UEFA Champions League FC INTERNAZIONALE v FK CRVENA ZVEZDA at San Siro Stadium.
BREAKING
Europe
Time to read: 4 min
Why Adidas could lose the UEFA Champions League ball
March 16, 2026
Kinkladze-foundation
BREAKING
Investment
Time to read: 3 min
Giorgi Kinkladze launches foundation to support youth football in Georgia
March 10, 2026
Geryville ridden by Alain Cawley and trained by Micky Hammond jumps the last fence sponsored by bet365.
01:35
BREAKING
Latest News
Time to read: 3 min
UK horseracing seeks new partners as bet365 steps back
March 6, 2026
partnership playbook
BREAKING
Baseball
Time to read: 6 min
Partnership playbook: Sportradar, Salesforce, Pirelli and more
March 4, 2026
Italy, Milan, 2025 01 29: Lautaro Martinez (FC Inter) scores and celebrates the 2-0 goal at 16' during soccer game FC Inter vs AS Monaco , UCL 2024-2025, League Phase MD8 with Betsson sponsor, San Siro Stadium.
BREAKING
Europe
Time to read: 3 min
Inter Milan sponsor questioned after Champions League game
March 3, 2026
Serie A partners with NHL for Winter Olympics
BREAKING
Broadcasting
Time to read: 3 min
BBC posts record Winter Olympics audience as sponsors see major digital gains
February 23, 2026
credit: Shutterstock
BREAKING
Boxing
Time to read: 4 min
DAZN and Matchroom Boxing extend partnership with new five-year deal
February 19, 2026
Partnership playbook
BREAKING
Investment
Time to read: 5 min
Partnership Playbook: Revolut, Coca-Cola, DHL and more
February 18, 2026
Turin (Torino), Piedmont, Italy - March 15th 2019: make our climate great again sign during fridays for future strike.
BREAKING
Integrity
Time to read: 4 min
Olympians fight climate change but LA28 odds look grim
February 16, 2026
Daniela Idi
BREAKING
Features & Analysis
Time to read: 4 min
How Motorola is positioning for a tech‑driven World Cup
February 16, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 5 min
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
February 11, 2026
06.12.2025, Leverkusen, Google Pixel Frauen Bundesliga, Bayer 04 Leverkusen - RB Leipzig, Germany Ein Google Pixel Frauen Bundesliga Ball liegt auf einem Podest vor dem Spiel, im Hintergrund eine Bayer 04 Leverkusen Fahne.
BREAKING
Football
Time to read: 4 min
Why Frauen‑Bundesliga clubs rejected a joint DFB venture
February 10, 2026
BREAKING
Broadcasting
Time to read: 2 min
SMH Global and Setanta Sports Eurasia extend representation agreement in Uzbekistan
February 6, 2026
San Francisco - June 8, 2022: A broadcast camera with lineups taped to it before a game between the Colorado Rockies and San Francisco Giants at Oracle Park MLB.
BREAKING
Broadcasting
Time to read: 4 min
'No more blackouts' as MLB teams leave FanDuel Sports Network
February 3, 2026
Blackburn, Lancashire UK. June 2018 Ewood Park showing the Blackburn Rovers Logo
BREAKING
Football
Time to read: 3 min
Blackburn Rovers face legal action from kit supplier Macron over alleged contract breach
January 30, 2026
TikTok
BREAKING
Broadcasting
Time to read: 3 min
Warner Bros turns to TikTok to extend Olympic reach ahead of Milano Cortina 2026
January 29, 2026
01:27:04
BREAKING
Latest News
Time to read: 4 min
AC Milan’s Matteo Signorini on modern sponsorship
January 28, 2026
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026