49ers sign Foliatti Casino as partner to strengthen the club’s presence...
The NFL's San Francisco 49ers have announced a new partnership with Mexico-based casino brand Foliatti Casino.
This will aim to increase the 49ers’ presence in...
IMG selected by Club América to strengthen the club’s visibility in...
Mexico City football team Club América has announced the appointment of IMG as its commercial partnership agency.
The agreement will allow IMG to focus on...
Real Madrid links with Saudi Investment Bank
Real Madrid has partnered with the Saudi Investment Bank (SAIB) to become the club’s official banking partner in Saudi Arabia.
This is the latest in...
Coca-Cola named global sponsor of UEFA EURO 2024
UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024.
Coca-Cola will also become the official non-alcoholic beverage sponsor of...
AFA eyes global brand expansion in partnership with Fanatics
The Argentine Football Association (AFA) has signed a new global partnership with Fanatics.
Fans of Argentinian football around the world will now have online access...
ESI London 2023: HSBC & EXCEL shine light on esports financial...
Branching out from the video game entertainment industry, the world of esports has grown into a shape of its own, spawning a vast economy...
Kansas City Current signs stadium naming rights deal with CPKC
National Women’s Soccer League (NWCL) club Kansas City Current has reached an agreement with railway company CPKC for the naming rights of the team’s...
Tennis Channel brings Sportradar onboard for a DTC streaming overhaul
Tennis just became more accessible after American cable network Tennis Channel selected Sportradar as its partner of choice to power its tennis streams.
Sportradar will...
Netflix greenlights racers-golfers showdown to celebrate F1 Las Vegas Grand Prix
Broadcasting service company Netflix will pit racing drivers and golfers against each other in an event commemorating the inaugural Formula 1 Las Vegas Grand...
Ukraine football icon Rebrov becomes brand ambassador for VBET
VBET has announced Serhiy Rebrov, Head Coach of the Ukraine national football team, as its latest ambassador.
The Armenia-based company was happy to welcome Rebrov,...