NFL goes to Springfield in Simpsons-themed broadcast 

The NFL has announced plans to take a Monday Night Football game into the world of Simpsons in real-time for the second edition of...

Midea continues football sponsorship growth with Sevilla FC

Spanish La Liga club Sevilla FC have confirmed that home appliance company Midea has its latest shirt sponsor ahead of its upcoming fixture this...

UFC and Pepperstone come together to expand across Asia

The UFC and online forex trading provider Pepperstone have entered into a new partnership with both parties looking to grow their statute in the...

BetMGM strengthens NHL ties with Vegas Golden Knights renewal

The Vegas Golden Knights, one of the newest teams in the National Hockey League (NHL), has renewed its flagship betting partnership.BetMGM will continue as...

UFC to leverage IBM’s AI technology to enhance viewing experience

The UFC have entered into a new partnership with IBM to tap into the capabilities of AI to create a new viewing experience for...

NFL Christmas games bring big ad sales to Netflix

Netflix has sold out all available in-game ad inventory for its two upcoming NFL games on Christmas day.FanDuel will be the exclusive pregame sportsbook...

Leeds United launches merchandise on Fanatics to enhance fan shop experience

Leeds United has formed a new retail partnership with Fanatics to launch its licensed sports merchandise on its digital sports platform. The partnership seeks to...

Aston Martin F1 Team signs long-term apparel Puma partnership

The Aston Martin Aramco Formula 1 Team has placed an emphasis on high-performance apparel with its latest long-term partnership with Puma. The global sportswear brand...

Tottenham Hotspur enhances digital security with ExpressVPN

Tottenham Hotspur has signed a new two-year partnership with ExpressVPN to help bolster its digital security across all of its networks. As the official digital...

University of Miami athletes gain deeper medical insights with Kitman Labs

The University of Miami has integrated Kitman Labs’ Performance Medicine solution to enable its athletes with a deeper understanding of their medical health and...