Samsung to play integral role in TGL’s goal of ‘redefining golf’
TGL, the new golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought Samsung onboard as its official screen partner. Samsung will...
Dutch Eredivisie signs title sponsorship deal with VriendenLoterij
The Dutch Eredivisie has partnered with the VriendenLoterij, a health-focused Dutch lottery company, in a social and sponsorship arrangement.The agreement will see the top-flight...
Brentford FC renews Eyeball.Club deal to uncover more football talent
Sports technology company Eyeball.Club has announced the renewal of its partnership with Brentford FC to help the Premier League club uncover more youth talent...
Kabaddi World Cup names title sponsor for first edition outside Asia
Irish bookmaker Paddy Power has continued its niche approach to sports marketing via a sponsorship of the 2025 Kabaddi World Cup.The company, part of...
Manchester City fans able to design 2026/27 third kit using Puma...
Manchester City fans will be able to design the club’s official third kit for the 2026/27 season due to a new innovative AI platform...
Newcastle Utd and InPost partnership extension focuses on e-commerce
Newcastle United has extended its partnership with parcel delivery service InPost following a successful first 12 months. The extended partnership will now see both parties...
Nike secures multi-year deal with Uruguayan football team
The Uruguayan Football Association (AUF) has agreed to a new multi-year deal with Nike to wear Nike-manufactured kits and other supplies.As part of the...
West Ham United scores new Ohana Development partnership
West Ham United has announced a new partnership with Ohana Development, a real estate developer from the United Arab Emirates, as its official global...
PWHL fans gain access to streaming via FanDuel app
The Professional Women's Hockey League (PWHL) has named FanDuel as its official sportsbook partner and exclusive in-app streaming partner in the US.As part of...
Leicester partner BC.GAME reportedly to lose Curaçao betting licence
Leicester City’s front-of-shirt partner, the online sportsbook and casino firm BC.GAME, has lost its operating licence according to Josimar, a football news outlet.Josimar claims...