Partners Archives - Insider Sport

Partnership Playbook

Time to read: 4 min

Partnership Playbook: Visa's NFL return, Arsenal cards and the NHL’s deal run

October 7, 2026

LIV Golf gets BC Partners lifeline

Time to read: 3 min

LIV Golf lands $300m BC Partners lifeline in bankruptcy

October 6, 2026

Sideline Moves: Mbappe becomes ambassador of On

Time to read: 5 min

Sideline Moves: Mbappé leaves Nike for On

September 25, 2026

LIV Golf

Time to read: 3 min

LIV Golf’s 2026 ends early leading to an uncertain 2027

August 19, 2026

Los Angeles Lakers sold for $12bn

Time to read: 6 min

The Lakers sold for NBA record - again - to Iger and Kushner

August 14, 2026

Bank of America stadium. Carolina Panthers

Time to read: 3 min

Bank of America extends Panthers naming rights as stadium renovation cost hits $1.3bn

Official trophy cup of the ceremony of RYDER CUP 2023 at Marco Simone Golf Country Club di Guidonia Montecelio, Roma.

Time to read: 3 min

Ryder Cup hires Stripe to caddie for its payments

The flag of Aston Villa Football Club waving in the wind on a clear day.

Time to read: 3 min

Aston Villa's £20m Visit Rwanda deal draws sportswashing warning

SAKHIR, BAHRAIN - February 12, 2026: Nico Hulkenberg, from Germany competes for Audi Revolut F1 Team, . The build up for the 2026 Formula 1 Winter Testing

Time to read: 4 min

How bp built Audi's 2026 F1 fuel from the ground up

Top 10 most ridiculous 'official partner' titles in sport

Time to read: 5 min

The 10 most ridiculous 'official partner' titles in sports

partnership playbook

Time to read: 6 min

Partnership Playbook: Google, Unilever, Coca-Cola, Hasbro, and more

Partnership playbook

Time to read: 7 min

Partnership playbook: American Airlines, Betano, Mastercard, Visa and more

Everton lose out on partnership with Stake as gambling sponsorships face ban

Time to read: 5 min

Everton hit by Entain campaign on offshore betting deals

Q&A: Mark Wrigley, Head of Betting, Formula 1

Time to read: 6 min

Q&A: Mark Wrigley on F1’s betting push

Partnership playbook

Time to read: 6 min

Partnership Playbook: Google, AWS, Accenture, BT and more

Kansas City 2026 Host Committee CEO Pam Kramer delivers her hopes for Kansas at the 2026 FIFA World Cup

Time to read: 4 min

Kansas City bets on affordability to make its World Cup mark

Formula 1 sets out net zero plans by 2030.

Financial Results

Time to read: 3 min

Formula 1 posts record Q1 revenue but Q2 cloud looms large

Anthony Joshua is represented by Matchroom.

Time to read: 5 min

Bruin Capital backs Matchroom as sports investors chase global media IP

Time to read: 5 min

Crypto sponsor Zondacrypto faces sporting fallout after Tour de Suisse exit

partnership playbook

Time to read: 5 min

Partnership playbook: EA Sports, Novartis, ŌURA, Sports Illustrated, and more

partnership playbook

Time to read: 6 min

Partnership Playbook: adidas, Coca-Cola, Spotify, ŌURA and more

Partnership playbook

Time to read: 5 min

Partnership Playbook: Indeed, Polymarket, PayPal, Samsung and more

Partnership playbook

Time to read: 6 min

Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more

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