AC Milan celebrates 125th anniversary with range of fan benefits, initiatives...

AC Milan is set to celebrate its 125th anniversary this year and will commemorate it with a series of matchday events, fan benefits and...

Dafabet eyes up skyrocketing esports industry with Oddin.gg

Oddin.gg has partnered with online betting company Dafabet to enhance the bookmakers' offering with esports-only markets.  The agreement will leverage Oddin.gg’s comprehensive suite of esports...

Audi announces bp as first partner ahead of 2026 F1 debut

Audi has named bp as the first official partner of its factory team ahead of its entry into Formula 1 in 2026.Under the agreement,...

Sam Behar, BetMGM: Football deals provide ‘a real point of difference’...

While Premier League clubs have been enjoying a well-earned rest, sponsorship news has not let up ahead of the 2024/25 season. Noticeably, many clubs...

Southampton marks Premier League return with crypto casino partner

Southampton FC is marking its return to the Premier League this season with another partnership bridging the betting and crypto sectors. The Hampshire club has...

AFA taps IMG for APAC sponsorships post Copa America triumph

The Argentine Football Association (AFA) has appointed IMG as its exclusive sponsorship agency in the Asia Pacific (APAC) region for the next two years.Until...

Man City links Bologna to Manchester with C.P. Company deal

Manchester City has announced a new multi-year partnership with C.P. Company, making the Italian fashion brand the club’s official style fashionwear partner.  Under the agreement,...

OG Esports steps up betting engagement via PARI deal

OG Esports has signed an agreement with esports betting brand PARI, further strengthening the organisation’s links with the betting sector. The esports brand, which styles...

Coventry City embraces ‘challenger mindset’ with Monzo deal

Coventry City FC has named digital bank Monzo as the club’s front-of-shirt sponsor ahead of the 2024/25 season.In a one-season agreement, Coventry has announced...

New York Yankees latest MLB team to join casino group’s sports...

The New York Yankees have become the latest major US sports team to partner with MGM Resorts, one of the country’s biggest entertainment and...