LVBet nets partnership with Douglas Costa

Brazilian international and Bayern Munich midfielder Douglas Costa has been named Brand Ambassador for Brazil by online sportsbook and casino brand LVBet. The 30-year old...

UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership

The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...

Pirelli to conclude long-standing Inter Milan collaboration

Inter Milan and Pirelli have announced they will conclude their just short of three decade-long collaboration at the end of the current campaign. The Italian...

Betfred enhances US presence with Colorado Rockies tie-up

UK-based bookmaker Betfred has enhanced its status in the US market via an agreement between its Betfred Sports USA brand and the Colorado Rockies. Under...

SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...

With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...

DoorDash expands sponsorship presence with Nascar deal

Logistics platform DoorDash has further strengthened its presence in the US sports sponsorship sector via a partnership with stock car racing series Nascar. The agreement...

Joe Cole aligns with Nova88 in brand ambassador deal

Former England international Joe Cole has joined Nova88 as the Asian sportsbook’s new brand ambassador. To mark the partnership, Nova88 will release a series of...

New Balance agrees Ligue 1 Lille kit extension

New Balance has secured an extension to its agreement with Ligue 1 club LOSC Lille to continue serving as the French team’s kit supplier. The...

PSG aligns with Fonbet for sports betting collaboration

Paris Saint-Germain has aligned with Fonbet, with the Ligue 1 club naming the operator it’s official betting partner across Russia and the CIS region. Under...

NBA renews long-term partnership with PepsiCo

The National Basketball Association (NBA) has renewed its multi-year partnership with PepsiCo, with the drinks manufacturer continuing as the official soft drink and official...