Betfair and Press Box PR ‘world first’ horse race predicts World...

Press Box PR has partnered with Betfair in organising a horse race to predict the winner of this year’s FIFA World Cup - the...

Visa integrates 5,300 contactless payment terminals at all Qatar World Cup...

During the current FIFA World Cup in Qatar, financial services company Visa has revealed it is integrating 5,300 contactless payment terminals at all venues. Making...

NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...

The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...

DP World Tour Championship lands five-year Emirates extension

The DP World Tour Championship, Dubai and Emirates have agreed to extend the airline’s position as premium partner of the tour’s season-ending event until...

FIFA secures Betano as the first World Cup betting partner

FIFA has formed a deal with Betano, the sportsbook brand of multinational operator Kaizen Gaming, which becomes the first official betting partner of the...

Adidas replaces Nike as sole kit supplier of Saudi Arabian football

The Saudi Arabian Football Federation (SAFF) has formed a partnership with Adidas, spanning until 2026. The deal sees Adidas become the sole supplier of all...

Rivaldo engages football fans in Asia as Asaa88 ambassador

Rivaldo Vitor Borba Ferreira has been named the first brand ambassador of Asian online gaming firm Asaa88. The former Brazilian professional footballer, regarded as one...

PTP continues to supply Football Australia with its fitness accessories

Football Australia has continued its partnership with PTP, which will remain the official fitness accessory supplier of Australia’s Senior, Youth, and Para National Football...

EHF to deploy first virtual advertisements in handball

The European Handball Federation (EHF), with its partners Infront, DAZN, and Supponor, will be delivering virtual advertising at the Women’s EHF EURO 2022. The tournament,...

Legends continues to provide shopping experiences for US Soccer fans

The US Soccer Federation (USSF) has extended its agreement with Legends as the latter remains the provider for all US Soccer Store experiences both...