Spanish FA joins SIGMA to fight against gambling fraud
The Royal Spanish Football Federation (RFEF) is ramping up efforts to fight back against fraud in the gambling sector by joining betting research service...
PENN gets US boost to ESPN BET visibility with NHL deal
PENN Entertainment has signed a multi-national, multi-year partnership with the NHL encompassing its US and Canada-facing betting brands.
Terms of the agreement will see PENN’s...
NHL’s Canadiens sign Air Canada as official away jersey partner
National Hockey League (NHL) team Montreal Canadiens has announced a multi-year jersey partnership with air travel operator Air Canada.
The deal will place the Air...
New Balance becomes official apparel and footwear partner of the Australian...
New Balance (NB) has signed an agreement with Tennis Australia to become the Official Performance Apparel and Footwear partner of the Australian Open (AO)...
AFLW deepens Cadbury collaboration to improve female opportunities in sports
The Australian Football League (AFL) has extended its partnership with confectionery company Cadbury for three more years.The deal will focus on AFL’s women’s division,...
Brazil Betting Bill paving way for sports sponsorship activations
Federal regulation on Brazilian sports betting is on the horizon, potentially launching one of the world’s biggest gambling markets and, with that, huge opportunities...
Equal pay bonuses part of Danish FA & Hummel extension
The Danish Football Association, known as the Dansk Boldspil-Union (DBU), has agreed to extend its long tenured kit sponsorship with Hummel.
As part of the...
Esports Insider joins forces with SMH Sports to strengthen the global...
SBC News branch Esports Insider has teamed up with SMH Global to strengthen the esports scene across Eastern Europe, Central Asia and the Middle...
PSV Eindhoven looks to enhance cash flow management with new Ebury...
Dutch football club PSV Eindhoven has turned to Ebury's services to increase its resource management capabilities.
The fintech offers financial solutions to help SMEs with...
The FA announces Adobe as the Women’s FA Cup lead sponsor
England’s Football Association (FA) has found a new lead sponsor for the Women’s FA Cup in the form of Adobe.
The partnership will run for...