Real Madrid strengthens Codere partnership across Latin America

Real Madrid FC has extended its partnership with Codere for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship.    The gaming group...

Man City kicks off Qualtrics partnership to ‘listen to fans’

Manchester City FC has announced a partnership with Qualtrics - an experience management company which will become the clubs official management software partner. The new...

Serie C coverage secured via Eleven’s Amazon partnership

Eleven has sealed an agreement to be distributed on Amazon Prime Video in Italy, showcasing its Serie C coverage through the platform. The collaboration provides...

AS Monaco fogres Russia-facing deal with Liga Stavok

AS Monaco has signed a regional partnership with Russian sports betting operator Liga Stavok, as it aims to strengthen its presence in the country. The...

ITF launches Cup Final fan tokens with Socios

The International Tennis Federation (ITF), alongside Kosmos Tennis, has announced plans to launch the official Fan Token of the Davis Cup By Rakuten on...

DraftKings expands in NHL creating ‘exciting content’ for fans

DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...

E-sports’ Endpoint CeX releases NFTs in Socios partnership

Endpoint CeX, in partnership with Chiliz, has announced its launch of a $ENDCEX Fan Token on Non-Fungible Token (NFT) platform Socios.com. The Esports organisation looks...

Two Circles covers advertising sales across NFL

Two Circles has expanded its partnership with the National Football League (NFL) to cover international advertising sales across NFL-owned digital platforms. The two-year collaboration sees...

US Ski & Snowboard gains Textron Aviation sponsorship

US Ski & Snowboard has announced Textron Aviation as the organisation's official general aviation aircraft and aviation products sponsor. The manufacturer has revealed a ‘special-edition’...

Three German cities looking to stage NFL games

The National Football League has confirmed that three cities are currently undergoing discussions in hosting regular-season games in Germany. The organisation is looking to find...