Partners

The Tampa Bay Buccaneers have designated Hertz as the exclusive rental car partner of the NFL team in a multi-year partnership.  As well as several...

The European Tour has partnered with Hilton as the global hospitality company becomes an official partner of the DP World Tour and official hotel...

Chelsea Football Club has partnered with Amber Group which means that the logo of the company's digital asset platform, WhaleFin, will now feature across...

Major League Baseball (MLB), MLB Players, Inc. and Sorare today have jointly created the first MLB NFT-based free-to-play game, which will be launched this...

A 50-50 joint premium sports venture has been formed by BT and Warner Bros. Discovery for customers in the UK and Ireland. BT Sport gains...

France Galop has announced the appointment of HBA Media as its global horseracing distribution partner in a four-year agreement. The international media rights agency will...

Six Nations Rugby has extended its partnership with France Televisions which will continue to hold exclusive rights to Guinness Six Nations matches. From 2023 to...

SL Benfica has formed a deal with Genius Sports which includes live tracking data, analytics and enhanced broadcasting, in an expansion of its Portuguese...

The Confederação Brasileira de Futebol (CBF) has partnered with Binance, which becomes the exclusive crypto sponsor of the Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão...

Sage has become the official insights partner of The Hundred and, from 2023 onwards, The Hundred Draft will also be powered by the company. The...