LNR adds Betclic to Top 14 rugby union sponsorship roster

French sportsbook Betclic has been named as the official sportsbook partner of the country’s Top 14 rugby union league via an agreement with the...

ESL Gaming and Intel invest $100m in esports via partnership renewal

Events organiser ESL Gaming has agreed a three-year renewal of its sponsorship deal with technology company Intel, marking the longest-running commercial arrangement in the...

ARC names Novibet title sponsor of two Lingfield fixtures

The Arena Racing Company (ARC) has reached an agreement with Novibet, naming the Greek sportsbook the title sponsor of two horse races at Lingfield...

Cazoo to headline upcoming St Leger Festival

The Arena Racing Company (ARC) has designated online car retailer Cazoo as the headline sponsor to the St Leger Festival. Under the terms of the...

Madrid Open cashes in on Openbank sponsorship

The Mutua Madrid Open 2021 has designated Santander Group’s Openbank as an official sponsor to the tournament. The competition, which spans from 27 April to...

NASCAR links with Grabyo for fan engagement solutions

Stock racing car association NASCAR has collaborated with Grabyo to bolster its content capabilities ahead of the GEICO 500 NASCAR Cup Series event at...

Tribus calls time on Liverpool sponsorship amid ESL backlash

Liverpool sponsor and luxury watchmaker Tribus Watches has ended its agreement with the Premier League club, amid the fallout from the collapse of the...

EA esports division deploys Grass Valley for ‘broadcast quality storytelling’

Electronic Arts Competitive Gaming Entertainment (CGE), the developer’s esports division, has tapped broadcast technology vendor Grass Valley to enable fully distributed and remote production...

Dafabet expands sponsorship portfolio with addition of Warwickshire Cricket

Online sports betting operator Dafabet has expanded its portfolio of sports partners to include Warwickshire County Cricket Club. Under the terms of the three-year deal,...

Professional Fighters League finalises Twitter alliance

The Professional Fighters League (PFL) has formed an alliance with Twitter which will see the mixed martial arts (MMA) promotion’s content made available on...