PokerStars accelerates motorsports presence with Red Bull Racing

Red Bull Racing has announced a partnership with online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season. The multi-year deal will...

Channel 4 becomes streaming home for UK Formula E fans

Formula E has announced that Channel 4 will become the exclusive free-to-air TV home of the ABB FIA Formula E World Championship in the...

Houston Dynamo finds first sports betting partnership in Fubo Gaming

Houston Dynamo FC has announced a long-term partnership with Fubo Gaming which becomes the official sports betting partner of the club. The collaboration sees Fubo...

UFC Taps into NFTs for deeper engagement with Dapper Labs

The Ultimate Fighting Championship (UFC) has teamed up with Dapper Labs to launch its Non-Fungible Token (NFT) collectible product, UFC Strike. Debuting initially as an...

Spurs releases 3D seat-selecting technology via Ticketmaster

Tottenham Hotspur has partnered Ticketmaster subsequently becoming the first UK club to introduce the company’s 3D Virtual Venue technology. The collaboration looks to provide digital...

ITV to show free-to-air Gallagher Premiership Rugby matches

Premiership Rugby has sealed a partnership with ITV which will show live Gallagher Premiership Rugby matches and a weekly highlights programme up until the...

Francis Ngannou paid half of his UFC purse in crypto

Ultimate Fighting Championship’s (UFC) Francis Ngannou has made the decision to receive half of his salary from UFC 270 in bitcoin, as ties between...

Formula E calls for Copper.co to showcase digital asset technology

Formula E and institutional digital asset custody and trading solutions provider, Copper.co, have announced a partnership with the ABB FIA Formula E World Championship. The...

Uniqlo continues commitment to wheelchair tennis in three year renewal

Uniqlo has renewed its partnership with the International Tennis Federation (ITF) to continue its title sponsorship for the Uniqlo Wheelchair Tennis Tour until 2024. In...

Castore introduces new e-commerce store with Silverstone

Silverstone has announced a partnership with British sportswear company Castore which is set to launch a new e-commerce store for the motorsport brand. The collaboration...