“Betting is a fan tool”, says F1’s Head of Betting –...
F1's Mark Wrigley outlines how the sport is building a wagering proposition designed around fan engagement rather than short-term commercial returnsFormula One’s (F1) Head...
Donald Trump bill could ‘hurt’ UFC, says Dana White
White warned the proposed tax change could push bettors towards unregulated markets and damage the UFC’s growing ties to legal sportsbooks.UFC President and CEO...
Scottish football could lose betting deals under Greens’ plan
Scottish Greens' plans to remove gambling sponsorships could hit Scottish football finances, where clubs depend heavily on betting partnershipsCeltic and Rangers FC could see...
Brazil’s latest attempts to stamp out match-fixing
After several issues of match-fixing and illegal sports betting, the Brazilian government has launched a new framework to bring this to an end. Brazil has...
Why the US Senate is targeting prediction markets in sports betting
A bipartisan bill introduced in the US Senate would ban prediction markets like Kalshi and Polymarket from listing contracts tied to sporting events, closing...
How sportsbooks are preparing for the 2026 World Cup
Industry leaders will examine how betting, media and fan engagement models are converging ahead of football’s biggest commercial moment.With the 2026 FIFA World Cup...
F1 signs Betway as first official betting operator
Formula 1 has signed Betway as its first official betting operator, with further regional partners expected to followFormula 1 has confirmed a multi-year commercial...
Inter Milan sponsor questioned after Champions League game
Betsson’s Inter Milan sponsorship has attracted regulatory scrutiny in Norway, only for the operator to deploy a compliant workaround days later in Spain. Inter Milan’s...
NBA issues record fines for tanking as competitive integrity concerns mount
Commissioner Adam Silver's $600,000 penalties against Utah Jazz and the Indiana Pacers highlight growing tension between draft incentives and the league's $77bn media rights...
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
































