NBA signs triple partnership with PepsiCo’s STARRY brand
The NBA, the WNBA and NBA G League have named STARRY as the official soft drink of the leagues.The deal also sees STARRY -...
NBA and WNBA take VR to ‘a new level’ with enhanced...
The NBA and WNBA have expanded their partnership with Meta as the leagues’ official VR headset.Aiming to ‘bring the excitement of professional basketball in...
FIBA World Cup begins relationship with Toyota Philippines
The FIBA Basketball World Cup 2023 has brought in Toyota Motor Philippines as an official partner of the competition.The Philippines will co-host FIBA's flagship...
Knicks oversees sustainability efforts with MSC Cruises partnership
MSC Cruises has become the official cruise line partner of NBA side the New York Knicks in a multi-year agreement.The firm will gain brand...
Nine live NBA matches to broadcast on BBC Three
BBC Sport has announced a media rights deal with the NBA to stream nine live basketball matches.The coverage will begin with the Chicago Bulls...
WBBL Board restructure ‘perfect to achieve long-term goals’
The Women’s British Basketball League (WBBL) has revealed that it has introduced a new board structure.As the league enters what it has described as...
San Antonio Spurs nets best regular-season game audience since 1998
The San Antonio Spurs saw a total of 68,323 attendees at the team’s return to the Alamodome over the weekend - a record for...
Delta Air Lines navigates Utah Jazz stadium rebrand
Delta Air Lines has acquired the naming rights for the stadium of NBA side Utah Jazz.The multi-use sports and entertainment centre, home to the...
Philippine basketball explores Web3 with Virtualness NFT deal
The Philippine Basketball Association (PBA) has announced that Virtualness will be powering a digital experience for its fans in the form of NFTs.The mobile-first...
KK Crvena zvezda promotes Meridianbet in ‘largest sponsorship ever’
Serbian basketball team KK Crvena zvezda has inked a sponsorship deal with southeast Europe bookmaker, Meridianbet.The Euroleague side - Serbia’s basketball champions - will...