Antetokounmpo brothers invest in MLS franchise Nashville SC
NBA Champion Giannis Anetetokounmpo and his brothers, Thanasis, Kostas and Alex, have made an undisclosed investment into Major League Soccer (MLS) franchise Nashville SC. The...
Annual Lithuanian basketball competition sponsored by Betsafe
Betsafe has announced its sponsorship of the King Mindaugas Cup Final 4 annual basketball event in Šiauliai, Lithuania. The Betsson-owned brand is already the title...
Klarna teams with Don C to design custom Chicago Bulls sneakers
Klarna is joining forces with Chicago Bulls Creative Strategy and Design Advisor Don C to design a new special edition sneaker for Bulls mascot...
Lawsuit set to continue in ongoing case against NBA Top Shot...
The blockchain company behind the National Basketball Association’s (NBA) NFT offering - NBA Top Shot - is set to proceed with a lawsuit claiming...
Foreign Investors eye NBA franchises to expand their portfolios
Following the recent announcement of the National Basketball Association’s (NBA) decision to allow sovereign wealth funds to stake purchases of its franchises, suitors are...
Boston Celtics legend Paul Pierce fined $1.4M over crypto promotion
NBA and Boston Celtics legend Paul Pierce has agreed to pay a $1.4m fine to the US Securities and Exchange Commission (SEC) after failing...
NBA announces “first-of-its-kind” deal with immersive tech firm Cosm
A new live game viewing experience is in play for NBA fans as the basketball body has agreed a multi-year partnership with immersive tech...
NBA rights at the centre of broadcasting bidding war
The NBA's TV deal with its pre-existing contractors is nearing its end, with several major companies interested in acquiring its broadcast rights for their...
Detroit Pistons to integrate AI chat features with new GameOn partnership
National Basketball Association (NBA) franchise the Detroit Pistons have announced a new partnership with artificial intelligence (AI) fan engagement company GameOn. The Pistons will integrate...
iPRO to be ‘part of huge growth in UK Basketball’ with...
Basketball team ‘London Lions’ has signed a new deal with iPRO, which sees the firm become the club's official hydration partner.The collaboration also underlined...