Gloucestershire Cricket takes off with Cayman Islands sponsorship
Gloucestershire Cricket has announced the signing of the Cayman Islands Department of Tourism (CIDOT) as its new front of shirt sponsor.
The deal, which begins...
Stateside push? Expanding the boundaries of cricket engagement
The US market has emerged as a surprise market of interest for cricket, as it looks to continue the momentum it had built up...
CSA enhances data and distribution with Stats Perform deal
Cricket South Africa has appointed sports data and AI technology firm Stats Perform as its official data partner for both international and domestic competitions.
As...
Cricket legend Brett Lee becomes Sportsbet.io ambassador
Sportsbet.io has entered into cricket sponsorship after announcing that former Australian international Brett Lee will be the cryptocurrency sports betting website's new brand ambassador.
Brett’s...
Cricket South Africa finds headline partner in Betway
Cricket South Africa has signed a three-year global partnership with Betway Limited, which will see the betting company become a prominent sponsor for the...
ECB begins preparations for county cricket’s August return
The England and Wales Cricket Board (ECB) has revealed that professional men’s county cricket will return on 1 August following the season’s postponement due...
Cricket.com partners with FSB to launch new prediction game
In an attempt to boost fan engagement, Cricket.com has partnered with online gambling technology provider FSB to create a new prediction-game for fans of...
ICC issues 12-month adjustment to shirt sponsorship regulations
In a bid to help international cricket teams during a period of financial insecurity, the International Cricket Council (ICC) has allowed ‘football-style’ shirt sponsorships...
ECB supports local cricket with Google Digital Garage partnership
The England and Wales Cricket Board (ECB) has partnered with Google Digital Garage to offer recreational cricket clubs digital marketing and online presence training,...
ICC proposes using local match officials and issuing saliva ban
The ICC Cricket Committee has proposed using local match officials during games and prohibiting the use of saliva to polish the ball in order...