The importance of free-to-air sports broadcasting
Sport is ingrained in most cultures. Whether it’s cricket, football, basketball, or golf, the game gets into our psyches from a very young age....
Sky unites with Channel 4 for Cricket World Cup final
Sky has teamed with Channel 4 to ensure England's Cricket World Cup Final is on free to air television.
The partnership comes after England beat...
Cricket World Cup final will be on free-to-air TV should England...
Should England reach the ICC Cricket World Cup final, Sky Sports has revealed it will make the game available on free-to-air television.
The showpiece event, which...
Root Academy announces partnership with InstaReM
The Root Academy (R66T Academy) has announced a new partnership with cross border specialists InstaReM.
Founded by the family of the cricket England test cricket...
Cricket World Cup final may be broadcast live across UK
With England top of the group standings in this year's Cricket World Cup, talks are reportedly ongoing to see if an agreement can be...
Why world cup victory would lead to a cricketing legacy for...
With the ICC Cricket World Cup having got underway at the end of May, England is once again on the quest for glory in...
ICC swings big for social engagement at Cricket World Cup
The ICC is seeking to reach new audiences and increase engagement levels at the ongoing Men’s Cricket World Cup.
The tournament, which is taking place...
USA Cricket closes in on T20 league following ACE partnership
The American Cricket governing body, USA Cricket has strengthened its partnership with American Cricket Enterprises (ACE), as the formation process of the professional T20...
Uber becomes primary sponsor of the 2019 Men’s Cricket World Cup
The International Cricket Council (ICC) has confirmed Uber as an official sponsor of the Men’s Cricket World Cup 2019.
The partnership means that Uber will...
ECB deepens commitment to integrity with CrimeStoppers
The England & Wales Cricket Board (ECB), is aiming to strengthen its integrity fight, partnering with independent crime-fighting agency CrimeStoppers to launch a confidential corruption...