CPL strengthens principal partnership with Hero MotorCorp
The Caribbean Premier League (CPL) has extended its partnership with Hero MotorCorp Limited.
The three year extension sees the motorcycle and scooter manufacturer continue as...
Stokes heroics draws in record breaking viewers
Sky Sports saw a record breaking 2.1 million viewers tune in to Sunday’s third Ashes Test as Ben Stokes powered England to a one-wicket...
Campaign in focus – The Goat Agency: The legacy of the...
The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...
MCC toasts strong relationship with Marston’s Beer
Marylebone Cricket Club (MCC), the owners of Lord's Cricket Ground has announced a five-year sponsorship extension with Marston’s Beer Company.
This new agreement affirms the strong partnership...
England cricket legend Pietersen pens Betway partnership
Former England cricketer Kevin Pietersen has signed a deal to become Betway's "Global Cricket Ambassador" for 2019.
The 2005 Ashes hero, who scored over 8000...
ICC confirms tender sale for upcoming events
The International Cricket Council (ICC) has begun a tender process with the aim of selling the digital rights to a 12 event package that...
KP Snacks partnership expands reach of The Hundred
Aiming to expand the reach of cricket, KP Snacks has been announced as the new Official Team Partner for The Hundred.
The new long-term partnership with...
ICC bowls out plans for inaugural World Test Championship
The International Cricket Council (ICC) has unveiled plans for the inaugural World Test Championship (WTC).
Commencing on 1 August 2019, the WTC will see the...
Surrey County strengthens partnership with Kia
Surrey County Cricket Club has extended its partnership with Kia Motors for a further four years until the end of 2024.
The extension means the...
The importance of free-to-air sports broadcasting
Sport is ingrained in most cultures. Whether it’s cricket, football, basketball, or golf, the game gets into our psyches from a very young age....