Cricket Australia has expanded its partnership with KFC to increase its involvement in the Women’s Big Bash League and the Australian Women’s National Team.
Moreover, as part of the new agreement the fast-food company also has agreed an extension as the men’s Big Bash League’s naming rights partner.
The Big Bash League and KFC have been synonymous with each other since the competition’s birth with the fast-food chain servicing as its naming rights partner since the league’s inception in 2011.
Anthony Everard, Cricket Australia’s executive general manager of fan engagement, stated: “When the KFC BBL was launched into the market a decade ago, few could have imagined the instant and profound impact it would have on the summer of cricket.
“Throughout that time, we’ve been exceptionally grateful to have the support of KFC, an iconic global brand whose energetic strategy perfectly aligns with the BBL and was a key component in the League’s success.
“We’re delighted that KFC have not only extended their naming rights partnership with the BBL, but also extended their support across the rebel WBBL and Women’s National Team, demonstrating the strength of cricket’s position in the Australian summer.”
For the 2020-21 campaign, KFC will become more prevalent across rebel WBBL|06 and Australian Women’s National Team matches as a result of the partnership. It is expected that KFC will also collaborate on a range of fan engagement initiatives for the competition’s, similarly to its male counterpart.
Kristi Woolrych, KFC Chief Marketing Officer, added: “We’re excited to broaden KFC’s support for Aussie cricket which includes the women’s national team as well as the rebel WBBL. We’re also thrilled to be extending our partnership as the naming rights sponsor of the KFC BBL in what is our tenth successful year together. The KFC BBL has come a long way in the past decade and given the fun, and free-spirited nature of the game, KFC and the BBL are the perfect match.
“Like all cricket fans, we’re excited that KFC Bucketheads are back on heads for another year and we can’t wait to see them this summer.”