Man City celebrates businesses with Cadbury partnership

Following in the footsteps of fellow Premier League side Chelsea, Manchester City has signed a multi-year partnership with Mondelēz International which sees Cadbury become...

Gündogan joins talent and commercial management agency KIN Partners

KIN Partners has strengthened its sports portfolio by adding Manchester City and German International footballer Ilkay Gündogan to its clientele.The partnership will see the...

Norwich City strikes three-way partnership with BADU Sports and Bidstack

Norwich City has announced a three-way alliance with in-game advertising platform Bidstack and sports education organisation BADU Sports ahead of its EFL Championship campaign.As...

TikTok and Primark among names announced as Soccer Aid partners

Soccer Aid for Unicef has named Puma, Primark, JD Sports and TikTok as its principal partners for September’s Old Trafford fixture, which will be...

Zenit boosts fan engagement with IQONIQ deal

FC Zenit Saint Petersburg has struck a multi-year partnership with fan engagement platform, IQONIQ, which will see the firm have its logo featured on...

Macclesfield Town relegated following EFL appeal victory

The EFL has confirmed that Macclesfield Town will be relegated to the National League after the competition organisers won an appeal against a points...

LiveScore expands streaming rights offering with Serie A and Eredivisie

LiveScore has announced that the Serie A will continue to be streamed on its free-to-air platform for the 2020/21 campaign, whilst also revealing agreements...

Health ministers uphold Bundesliga spectator ban until at least October

Bundesliga clubs will not have spectators in stadiums until the end of October at the earliest after the health ministers of Germany's federal and...

GSRM and Stats Perform acquire Brasileirão Série A rights

GSRM, the Latin-American based group which includes Fanatiz, 1190 Sports and investment firm 777, has been named as the global international media rights agency...

Olympique Marseille extends ParionsSport partnership

Olympique Marseille has extended its partnership with Française des Jeux (FDJ) meaning that its sports betting brand ParionsSport will continue as a premier partner...