Illegal streaming causing headaches for leagues and broadcasters alike
Sports stakeholders are becoming increasingly frustrated with the extent of illegal streaming, and fingers are being pointed in different directions.At the FT’s recent Business...
Manchester City bolsters connection with global fans via VTEX deal
Manchester City has selected VTEX to become the club’s official digital commerce orchestration platform. As part of the agreement, the reigning Premier League champions will...
Tom Brady-backed Birmingham City attracts Coral sponsorship
Birmingham City’s partnership portfolio continues to strengthen as the club’s new ownership era involving NFL star Tom Brady progresses, with betting brand Coral becoming...
ESPN lists Premier League and FA Cup as growth pillars in...
ESPN has renewed its Premier League rights in South America, Brazil and the Caribbean through 2028, along with the Emirates FA Cup in South...
Aston Villa offers “unprecedented prizes” via blockchain extension
Aston Villa FC has expanded its presence in the Web3 space via the launch of a digital sticker album in partnership with blockchain provider...
Saudi Pro League partners with Footballco to drive fan engagement
The Saudi Pro League (SPL) has launched Yalla SPL, an English-language show on YouTube, in partnership with Footballco. Aiming to appeal to Gen-Z audiences, the...
Serie A clubs set for major revenue boost as betting sponsorship...
Serie A clubs in Italy could be set for additional revenues as the country’s ban on betting sponsorship and advertising is reportedly set to...
PSV looks to “unlock” full commercial potential with Wasserman
Dutch football club PSV Eindhoven (PSV) has enlisted the help of sports, music and entertainment company, Wasserman to strengthen its commercial strategy.Before implementing any...
Inter Miami secures up to 10 sponsors ahead of 2025 MLS...
Inter Miami are gearing up for the MLS season off the pitch as the club has confirmed the renewal of 10 key sponsorships. The David...
Manchester United warns of “hard choices” in profitability push
Manchester United has announced plans to cut around 150-200 jobs as part of a ‘transformational plan’.The plan, titled “Transformation Plan to Strengthen Financial Sustainability...