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Football
credit: TNS
BREAKING
Fan Engagement
Time to read: 2 min
TNS signs Beer Trading & Kompass Wines as latest sponsor
April 9, 2024
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
BREAKING
Europe
Time to read: 3 min
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
April 9, 2024
Parked cars outside St Andrews Trillion Trophy Stadium in Birmingham, England.
BREAKING
Football
Time to read: 4 min
Knighthead unveil ‘world-class’ stadium plans for Birmingham City
April 9, 2024
Everton lose out on partnership with Stake as gambling sponsorships face ban
BREAKING
Football
Time to read: 2 min
Everton thrusted into relegation battle after second point deduction
April 8, 2024
Gianni Infantino, FIFA
BREAKING
Asia
Time to read: 4 min
Gianni Infantino: FIFA cannot fight match manipulation alone
April 8, 2024
credit: TeamViewer
BREAKING
Fan Engagement
Time to read: 2 min
Manchester United & Mercedes-AMG to support TeamViewer’s SheSportTech pathway
April 8, 2024
Serie A flag in wind.
BREAKING
Football
Time to read: 2 min
ITV brings Serie A football to free-to-air viewers
April 5, 2024
Buenos Aires, Argentina - 18 of August of 2023 - Edinson Cavani celebrates his first goal for Boca Juniors against Platense in the Argentine League Cup, in La Bombonera stadium.
BREAKING
Football
Time to read: 2 min
Boca Juniors to mark 119th anniversary with Betsson branded kits
April 5, 2024
credit: AC Milan
BREAKING
Fan Engagement
Time to read: 2 min
AC Milan & Off-White limited edition t-shirt to spread awareness on at-risk Kenyan children
April 5, 2024
Old Trafford from above, home of Manchester United.
BREAKING
Features
Time to read: 4 min
Report: Manchester United cancels credit cards to ensure PSR compliance
April 5, 2024
Barclays Women's Super League (WSL)
BREAKING
Comment
Time to read: 4 min
Report: WSL nets media and sponsorship renewals to drive further growth
April 5, 2024
Liverpool F.C. flag waving with the clouds background.
BREAKING
Football
Time to read: 3 min
The Red Way: Liverpool leads Premier League in sustainability
April 5, 2024
Feyenoord badge
BREAKING
Europe
Time to read: 3 min
Feyenoord unveils Rotterdam connection with new main sponsor
April 4, 2024
White Premier League flag waving in the wind
BREAKING
Features & Analysis
Time to read: 3 min
Report: Premier League consider luxury tax as part of PSR overhaul
April 4, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
Chelsea FC, Three & Vinnie Jones unite to spread mental health awareness
April 4, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Fluminense inks new €7.7m shirt sponsorship deal with Superbet
April 3, 2024
Two Dutch Eredivisie player's playing football.
BREAKING
Europe
Time to read: 2 min
AFC Ajax suspends CEO over insider trading allegations
April 3, 2024
King Power Stadium, home stadium of Leicester city football club.
BREAKING
Features
Time to read: 4 min
Leicester City reacts to ‘significant setback’ amid PSR charge
April 3, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 5 min
Brighton attributes record profits to best-ever Premier League season
April 3, 2024
Football with Sky Bet EFL branding.
BREAKING
Football
Time to read: 3 min
EFL unveils first round of EDI ratings: Bronze, Silver, Gold
April 3, 2024
Gareth Bale joins SBOTOP sports sponsorship roster
BREAKING
Europe
Time to read: 2 min
Gareth Bale joins SBOTOP sports ambassador roster
April 3, 2024
BREAKING
Europe
Time to read: 2 min
Barclays adds to women’s sports portfolio with New York Liberty
April 2, 2024
BREAKING
Features
Time to read: 3 min
Everton reports losses amid second breach of financial rules
April 2, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026