French football league takes DAZN to court over media payments
The media rights drama in French football is not letting up as the Professional Football League (LFP) takes one of its key broadcasting partners...
PSR and VAR saga continue with Premier League and FA decisions
The Premier League and Football Association (FA) have decided on the future of two controversial practices in the modern English game - the Profit...
What are Stake’s Brazil and Italy sports marketing options post-UK exit?
Stake states that it will focus on the Italian and Brazilian gaming markets, having already built up an extensive sports marketing portfolio in the...
Belgian football clubs face crackdown on gambling sponsorships
Belgian football clubs must fully comply with new rules banning betting and gambling sponsors from being displayed to audiences.The Kansspelcommissie, Belgium’s Gambling Commission, has...
INEOS faces legal action over All Blacks sponsorship payment
New Zealand Rugby has announced it is taking legal action against INEOS, the minority owner of Manchester United.New Zealand Rugby has accused the global...
Chelsea says Live Nation to “bring huge value” as sleeve sponsor
Chelsea FC has named Live Nation, the parent company of Ticketmaster, as a principal partner. Following the agreement, Live Nation’s logo features on the Chelsea...
Manchester City relaunches legal challenge against Premier League sponsorship rules
Manchester City has revived the legal battle around how sponsorship and commercial arrangements in English football should be governed.The Premier League club has launched...
Unilever extends UEFA partnership to Women’s EURO 2025
UEFA has extended its partnership with Unilever to expand over to women’s football, becoming an official sponsor of the UEFA Women’s EURO 2025. The consumer...
German Bundesliga renews flagship sportsbook partnership
Tipico has renewed its sponsorship deal with the top two tiers of the country’s football pyramid.The Bundesliga and 2. Bundesliga will retain Germany’s largest...
Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership
Chelsea FC has partnered with cloud communication platform Twilio to engage “more deeply” with its global fanbase. As part of the agreement, Twilio will supply...