Sentry seals ten year PGA Tournament of Champions sponsorship
The PGA Tour has announced a contract extension has been struck with business insurance organisation Sentry, the title sponsor of the Tour’s Tournament of...
LET unites with LPGA to drive golf’s European presence
Seeking to grow women’s golf, the Ladies Professional Golf Association (LPGA) has united with the Ladies European Tour (LET).The joint venture aims to boost...
Sky Sports lands exclusive live UK Masters rights from 2020
Sky Sports has acquired the exclusive live UK broadcasting rights of the Masters tournament in the UK.The new agreement, which begins in 2020, will now...
The PGA Tour eyes increased engagement with in-play betting
With a stated strategy of elevating engagement and expanding the sport’s audience, the US PGA Tour has revealed it could be on the cusp...
Commercial Bank extends sponsorship of Qatar Masters
Commercial Bank has strengthened its ties with the Qatar Golf Association, extending its sponsorship of the Commercial Bank Qatar Masters for a 14th consecutive...
Sky Sport pens new partnership with The New Zealand Open
New Zealand's premier golfing event, The New Zealand Open has announced a new long-term partnership with Sky Sport.Sky Sport has backed the New Zealand Open...
Annika Sörenstam unites with Henrik Stenson to drive inclusivity in golf
The European Tour and Ladies European Tour have united to announce Major Champions Henrik Stenson and Annika Sörenstam will host an groundbreaking mixed event...
Irish jockeys raise €5,000 for IJF through BETDAQ Rider Cup
Irish horse racing greats from past and present have continued to raise money for the Irish Injured Jockeys Fund and Cancer Trials Ireland after...
Martin Westney on the emergence of Long Drive Golf
Long Drive Golf has emerged as one of Europe’s breakthrough sports, expanding the audience and redefining engagement within golf.InsiderSport spoke to Martin Westney, the...
Solheim Cup strengthens portfolio of partners with goodr
Active eyewear brand goodr has been announced as an official partner of the 2019 Solheim Cup.The Official Sunglasses Supplier of the tournament, which takes...