British Masters extends Betfred partnership
UK-based bookmaker Betfred has agreed a new extension with the British Masters, continuing its title sponsorship for a further two years.The deal between the...
Women’s British Open undergoes rebranding following AIG extension
The Women's British Open, one of the five major championships in women’s golf, has been rebranded as the AIG Women's Open due to its...
The PGA seals double deal with Titleist and FootJoy
The Professional Golfers’ Association (PGA) has extended its partnership with Acushnet-owned brands Titleist and FootJoy for a further three-years until 2023.As part of the...
FOX expected to cancel 12-year US Open deal with NBC securing...
NBC is set to take over FOX Sports’ 12-year US Open deal after the pay-TV network asked to conclude its partnership with the United...
Paddy Power launches Pro-Am golf event featuring Crouch and Kane
England captain Harry Kane and Paddy Power brand ambassador Peter Crouch will be amongst a host of celebrities taking part in the Paddy Power...
PGA golfer Hoffman seals MKF partnership
PGA Tour player and ambassador Charley Hoffman has signed an exclusive agreement with fantasy sports gaming platform Monkey Knife Fight (MKF).As part of the...
The European Tour announces France and Germany cancelations
The European Tour, one of golf’s premier competitions, has cancelled the BMW International Open and Open de France whilst also postponing the Aberdeen Standard...
The PGA Tour pitches for June 8 resumption
The PGA Tour has announced that its campaign will resume on June 8 after releasing its revised schedule which concludes on September 8 with...
R&A cancels The Open for the first time since WW2
The Royal & Ancient Golf Club of St Andrews (R&A) has announced the cancelation of The Open 2020 with the 149th version of the...
PGA Tour strikes broadcast deal with ESPN+, CBS and NBC
The PGA TOUR has announced its new nine-year domestic media rights portfolio by securing long-term partnerships with ESPN+, CBS and NBC, enhancing both the men’s...