PGA Tour elevates fan engagement with Action Images

The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters. The PGA...

IMG ARENA: Accelerating the evolution of golf with enhanced data

Utilising data and digital innovations, IMG ARENA is seeking to accelerate the evolution of golf coverage and heighten audience engagement for the sport. IMG ARENA's...

The European Tour confirms Betfred as title sponsor of British Masters

The European Tour has announced UK betting operator Betfred as the new title sponsor of the British Masters. The agreement, for an initial two years,...

Sky Sports uses all four Majors broadcast to drive golf coverage

A newly revamped Major calendar will see Sky Sports broadcast all four Majors, starting with the Masters tournament at Augusta National in April as...

PGA Tour announces expansion and renewal of XUMO partnership

The PGA Tour has announced the renewal and expansion of its partnership with disruptor in streaming tv and digital entertainment, XUMO. In 2019 the...

What next for Golf after ‘The Match’?

On November 23rd 2018, Tiger Woods and Phil Mickelson faced off in a first-of-its-kind unofficial PGA Tour event at the Shadow Creek golf course...

The PGA TOUR elevates Twitter partnership

The PGA TOUR has announced the renewal and expansion of its partnership with Twitter, allowing the social media site to distribute, on a free...

IMG unites with PGA Tour to provide safe betting content

IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG has unveiled a comprehensive data partnership with golf’s PGA Tour. Securing a multi-year partnership,...

PGA Tour strengthens sponsorship hand with partypoker deal

Online poker brand partypoker has signed a sponsorship agreement with the PGAEuroPro Tour to become the official partner of the golf brand in 2019. The deal sees partypoker gain...

Discovery to launch PGA Tour streaming platform

The PGA Tour has partnered with Discovery Inc to launch a new live and on-demand video-streaming service, GOLFTV which will allow golf fans access...