AYOZAT steps in to save SportyStuff TV
AYOZAT is calling upon bookmakers and media rights holders to help them in re-launching SportyStuff TV after the latter announced it was ceasing its...
IMG set to take PTO “into the mainstream” with extension
IMG has extended its agreement with the Professional Triathletes Organisation (PTO) ahead of the sport’s T100 Triathlon World Tour.
Under the agreement, IMG will negotiate...
Extreme E ensures global coverage with Eurosport deal
Extreme E has partnered with Warner Bros. Discovery (WBD) in a multi-year agreement that will see on-demand race coverage across Europe on Eurosport.
Under the...
F1 to be aired in MENA & Türkiye for next 10...
Formula One has signed a ten-year agreement with beIN Sports to be exclusively broadcasted across Türkiye and the Middle East, North Africa (MENA) region.
The...
BoyleSports maintains racing momentum with John Hanlon deal
BoyleSports has teamed up with John ‘Shark’ Hanlon as his official stable partner and will donate €100k to charity if Hewick wins the Cheltenham...
Hilton to continue to support McLaren drivers in partnership extension
McLaren Racing has announced an extension of its long-running partnership with Hilton, continuing to be the Global Hotel Partner of the Formula One team.
The...
Nine takes Melbourne Cup Carnival free-to-air in deal with VRC and...
The Melbourne Cup Carnival will be broadcast by mass media firm Nine Entertainment following a deal with the Victoria Racing Club (VRC) and Tabcorp.
Nine...
McLaren F1 & Optimum Nutrition “dedicated to peak human performance”
The McLaren Formula One Team has announced a partnership with Optimum Nutrition as the team’s official sports nutrition partner ahead of the 2024 race...
Vlad Kaltenieks: Cementing BoyleSports’ legacy via Ireland’s greatest race
Horse racing holds a cherished place in Irish culture, intertwining tradition and passion on renowned tracks across the nation. At the heart of this...
Ferrari renews ZCG partnership to extend innovation plans
Scuderia Ferrari - the Formula One team - has announced it has extended its partnership with private market asset management firm ZCG.
The partnership between...