Ferrari renews ZCG partnership to extend innovation plans

Scuderia Ferrari - the Formula One team - has announced it has extended its partnership with private market asset management firm ZCG.  The partnership between...

Williams Racing fires up an old partnership with Komatsu

Williams Racing has announced Komatsu as its principal partner after signing a multi-year deal ahead of the 2024 FIA Formula One World Championship.Williams Racing...

McLaren adds Airwallex to growing partnership portfolio

The McLaren Formula 1 team has announced Airwallex as its latest multi-year partner ahead of the 2024 season. Airwallex will provide McLaren with its suite...

UK greyhound racing data up for grabs as PGR rights go...

An opportunity has opened up in the UK greyhound racing sector as the Arena Racing Company (ARC) takes Premier Greyhound Racing (PGR) data rights...

William Hill increases exposure in Irish racing with four new ambassadors

William Hill has announced the introduction of four new horse racing representatives to its ambassador portfolio.The British betting operator has added four new representatives...

NBC partners with Cosm for “Shared Reality” sports matches

NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.  The American-based broadcasting network announced...

F1’s AlphaTauri confirms new team name ahead of 2024 campaign

Red Bull’s sister outfit AlphaTauri has revealed it will emerge from the Formula 1 winter break as Visa Cash App RB.  The rebrand comes after...

Ascot Racecourse and UK Tote Group renewal pool betting partnership

Ascot Racecourse has announced its latest betting partnership of 2024 via an agreement with the UK Tote Group., It builds on a longstanding agreement with...

BoyleSports agrees new partnership showing ‘absolute commitment to Irish Racing’

BoyleSports has announced a new partnership with Horse Racing Ireland Racecourses (HRI) renewing its sponsorship for the Irish Grand National.  Ireland's largest independent bookmaker and...

McLaren F1 Team to showcase OKX brand for 2024 season

Ahead of the 2024 Formula One season, the McLaren F1 Team has announced that cryptocurrency exchange OKX will feature prominently on its car livery.  As...