ATG pledges to return Swedish Racing to growth with government assistance
Swedish horseracing continues its fourth consecutive year of decline, as ATG’s latest financial report highlights ongoing struggles for the sector.Horseracing income has steadily fallen,...
McLaren Racing gear up for 2025 F1 season with Greene Tweed
McLaren Racing has agreed a mutli-year partnership with Greene Tweed to become the Formula 1 team’s official partner. Greene Tweede, a global manufacturer of high-performance...
DAZN to broadcast celebrity-backed E1 racing series globally
DAZN has secured a new sports broadcast deal, this time for the UIM E1 World Championship, a celebrity-backed electric raceboat series. Under the multi-year agreement,...
Racing TV and Sky Business deal provides “great opportunity” for hospitality
Racecourse Media Group, the parent company of Racing TV, has renewed its partnership with Sky Business.Under the agreement, Sky Business will remain the exclusive...
F1 brings added luxury to GPs as Louis Vuitton named official...
LVMH, owner of luxury French fashion brand Louis Vuitton, has joined Formula One as its latest official global partner for the next decade.Louis Vuitton...
LeBron James invests in E1 by launching new team
NBA superstar LeBron James has joined the E1 World Championship by launching the new AlUla Team. He will join as the latest investor in the...
Goodwood Racecourse and 1/ST create international racing pathway
Goodwood Racecourse and 1/ST have partnered to create easier access for horses to race in both North America and the UK. Under the agreement, horses...
ARC clinches bookmaker partner to support Racing1 reinvigoration initiative
The Arena Racing Company (ARC) has rebranded its flagship betting and content product in line with an international initiative aimed at revamping horse racing.ATR...
New Zealand racing authority looks to connect with US counterparts
The governing body of elite horse racing in New Zealand is moving to forge closer links with its counterparts in the US via a...
Adidas launches into Formula 1 with Mercedes-AMG deal
The Mercedes-AMG PETRONAS F1 Team has revealed a multi-year partnership with Adidas, marking the sportswear giant's debut in Formula 1.Starting from the 2025 season,...