Formula One furthers Crypto.com’s presence with Miami Grand Prix
South Florida Motorsports (SFM) has named Crypto.com the official title partner of the Formula One Crypto.com Miami Grand Prix. The collaboration means that the cryptocurrency...
Red Bull Racing reveals new F1 title sponsor as Oracle
Oracle has been named as Red Bull Formula 1 team’s new title sponsor in a partnership enhancement with the US-based technology company.Replacing Honda as...
NASCAR releases co-branded American Express card
The National Association for Stock Car Auto Racing (NASCAR) has launched a new credit card in an extended partnership with Credit One Bank, as...
UK Racing launches working party to improve ‘culture of respect’
UK racing has announced plans to ‘breed a culture of respect’ across all components of the sport within a cross-industry working party.2021 saw racing...
Jockey Club signs content deal with Playtech ahead of key fixtures
The Jockey Club has entered into a partnership with gambling software development firm Playtech for the production of cross-product content ahead of next month’s...
Horse Racing Ireland reports ‘remarkable resilience’ post-pandemic
Horse Racing Ireland (HRI) has reported ‘growth, confidence and resilience’ following the COVID-19 pandemic, after suffering strict restrictions on attendee limitations.In its 2021 year-end...
Frost to ‘share her views’ via Betfair ambassador role
English jockey, Bryony Frost, has been named a brand ambassador of Betfair - a subsidiary of Flutter Entertainment.Frost joins the group after winning the...
BHA calls for participation in environmental activity plans
The British Horseracing Authority (BHA) has called for stakeholder participation in its online questionnaire in a bid to boost sustainability of the sport.The form...
Boodles as newest Cheltenham Gold Cup sponsor
The Cheltenham Gold Cup has announced British jewellers, Boodles, as the latest sponsor of the upcoming competition.The brand looks to continue its support for...
PokerStars accelerates motorsports presence with Red Bull Racing
Red Bull Racing has announced a partnership with online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season.The multi-year deal will...