INEOS faces legal action over All Blacks sponsorship payment

New Zealand Rugby has announced it is taking legal action against INEOS, the minority owner of Manchester United.New Zealand Rugby has accused the global...

Chelsea says Live Nation to “bring huge value” as sleeve sponsor 

Chelsea FC has named Live Nation, the parent company of Ticketmaster, as a principal partner. Following the agreement, Live Nation’s logo features on the Chelsea...

Reports suggest Netflix chasing F1 media rights in the US

Netflix is pushing for more room in the traditional sports broadcasting field according to The Times, which reports that the streaming platform is pursuing...

Allwyn chasing sports pole position with F1 sponsorship deal

Allwyn International has announced a multi-year global partnership with Formula 1, marking its largest sponsorship investment to date. The partnership will commence ahead of...

Manchester City relaunches legal challenge against Premier League sponsorship rules

Manchester City has revived the legal battle around how sponsorship and commercial arrangements in English football should be governed.The Premier League club has launched...

Salford Red Devils under new ownership with Berta completing sale

Salford Red Devils has confirmed it is under new ownership after a consortium led by businessman Dario Berta has completed the sale of the...

MLR looks to “supercharge” US rugby with ESPN deal

Major League Rugby (MLR), the highest level of rugby in North America, has signed a media rights deal with ESPN.As part of the agreement,...

McLaren Racing gear up for 2025 F1 season with Greene Tweed

McLaren Racing has agreed a mutli-year partnership with Greene Tweed to become the Formula 1 team’s official partner. Greene Tweede, a global manufacturer of high-performance...

LIV Golf heads to UK free-to-air and PGA Tour Chief meets...

This week has shaped up to be a big one for the golf world as a series of developments have seen LIV Golf further...

UFC to payout $375m to fighters after decade-long antitrust case 

The UFC has been given final approval by Judge Richard Boulware to begin a total payout of $375m to relevant fighters over an antitrust...