AFC Bournemouth has announced a multi-year deal with The Las Vegas Convention and Visitors Authority (LVCVA).

The English Premier League (EPL) club has partnered with the government agency, which is responsible for the promotion and branding of Las Vegas. The multi-year deal will include several components such as, the “Visit Las Vegas” logo featuring on the club’s training kit, in-stadium exposure and matchday activations.

Through the agreement the agency hopes that it can attract more UK visitors to the city and strengthen Las Vegas’ position as ‘The Sports and Entertainment Capital of the World’, boosting its presence in the UK and building on the 550,000 British visitors who travelled to the city last year.

This collaboration also follows on from major global sporting events like the Formula 1 Las Vegas Grand Prix and Super Bowl LVIII at Allegiant Stadium.

Steve Hill, President and CEO of the LVCVA, commented: “We are grateful to AFC Bournemouth for their partnership and bringing us the opportunity to expand our sports brand internationally. 

“We look forward to delivering some of Vegas’ signature energy directly to Vitality Stadium throughout the remainder of this season and beyond.”

This deal builds on a relationship, which started in 2022 when Bill Foley, owner of the NHL team Vegas Golden Knights, invested in the EPL club, becoming Chairman of the football team. Since then, the club also forged a community partnership with the Downtown Las Vegas Soccer Club (DVLSC), a local nonprofit youth football organisation in the city.

Jim Frevola, President of Business Operations at AFC Bournemouth, said: “I’m excited to announce this partnership as it’s a great fit for both parties. Our ownership having roots in Vegas, and with the city itself fast becoming an important sporting destination, this makes for a strong relationship. 

“I’m thankful to all at LVCVA for working with us to make this happen, and I look forward to seeing what we can create together.”

In recent news, Foley has announced his interest in acquiring a “meaningful stake” in Scottish Premier League club Hibernian, however, Hibernian Supporters Limited (HSL) is expected to reject investment from American billionaire.

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