Blackburn Rovers has announced a last minute sleeve sponsorship deal with BetUK ahead of its clash against Newcastle United.
The EFL Championship club, which will face the Toon in the FA Cup fifth-round tonight, has signed a sleeve sponsorship arrangement with the LeoVegas-owned sportsbook brand.
Sam Behar, Director of UK, Ireland, and Sponsorships at LeoVegas Group, commented: “We are thrilled to be partnering with Blackburn Rovers ahead of this exciting ‘Alan Shearer derby’ against Newcastle United.
“It’s going to be a fantastic game, and we can’t wait to see the BetUK logo on the Rovers’ sleeve as they take on the Magpies.”
This marks the latest in a series of engagements the Lancashire club has had with the betting sector over the years, with the company signing Spreadex as an official betting partner back in July 2023.
“We are delighted to welcome BetUK on board as our sleeve sponsors for Tuesday night’s FA Cup fifth-round tie under the Ewood Park lights against Premier League opposition,” added Steve Waggott, Blackburn Rovers Chief Executive.
“There have been some fantastic matches in the past between Blackburn Rovers and Newcastle United, and we are looking forward to the game, which will be broadcast to millions all over the world.
“The FA Cup is steeped in tradition, and is considered one of the most prestigious competitions in World football, and we thank BetUK for showing their support for Blackburn Rovers by being our sleeve partner for the game.”
BetUK’s partnership with Blackburn will only cover tonight’s fixture, but the company could gain significant exposure from the match due to the large following both Rovers and Newcaslte enjoy.
This will be further complemented by the FA Cup’s broadcast on free-to-air channel BBC One and on BBC iPlayer – such FTA broadcasts are set to be limited, however, with the FA signing the media rights to the tournament over to TNT Sports, although either the BBC or ITV will retain some rights.
