Six Nations records impressive ratings amid digital strategy
Ahead of the second weekend of action, ITV and the Six Nations will aim to build on the record-breaking viewership seen on ITV1.Six Nations...
DAZN to broadcast celebrity-backed E1 racing series globally
DAZN has secured a new sports broadcast deal, this time for the UIM E1 World Championship, a celebrity-backed electric raceboat series. Under the multi-year agreement,...
Unilever extends UEFA partnership to Women’s EURO 2025
UEFA has extended its partnership with Unilever to expand over to women’s football, becoming an official sponsor of the UEFA Women’s EURO 2025. The consumer...
German Bundesliga renews flagship sportsbook partnership
Tipico has renewed its sponsorship deal with the top two tiers of the country’s football pyramid.The Bundesliga and 2. Bundesliga will retain Germany’s largest...
Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership
Chelsea FC has partnered with cloud communication platform Twilio to engage “more deeply” with its global fanbase. As part of the agreement, Twilio will supply...
WWE’s Royal Rumble sets standard for sports entertainment
WWE is off to a record-breaking start this year with Royal Rumble 2025 becoming the most successful in the company’s history. Founded in 1980 as...
CSE: How the sporting event industry can be more sustainable
While the planning and bidding process for large-scale sporting events is a long and strenuous task, organisers have now had to take on the...
Matchday Programme – Daniel Underwood: Djokovic’s drive and Federer’s grace
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Sky confirms five-year extension with Professional Darts Corporation
The World Darts Championship (WDC) will remain on Sky Sports until 2030 after the Professional Data Corporation (PDC) renewed its arrangement with the broadcaster.Sky...
AFC extends Visa partnership to cover more regions
The Asian Football Confederation (AFC) has renewed its partnership with Visa, with the new arrangement covering regions and competitions across Asia and the Middle...