Switzerland’s Winter Olympic and Paralympic project is a bid of many...
Switzerland has unveiled its decentralised plan to host both the 2038 Winter Olympic and Paralympic Games, granted special conditions from the International Olympic Committee...
Paramount CEO won’t back down from Netflix showdown
Paramount Skydance escalates its battle over Warner Bros Discovery, pushing for board changes to block Netflix’s acquisitionParamount Skydance is suing Warner Bros Discovery (WBD),...
Brazil’s sponsorship evolution: Why regulation is raising the bar, not lowering...
As betting restrictions tighten across Latin America, Sofascore's Ricardo Peixoto argues the shift is filtering out noise and forcing brands to add real valueBrazilian...
Australia crushed England – and accidentally the Ashes balance sheet
Projections suggest the combined financial hit from both shorter could extend into eight figures once all refunds and lost ancillary income are factored inAustralia...
The World Cup is returning to the US, and the rules...
Oriana Morrison argues that the 2026 World Cup will mark a decisive break from the past: unlike 1994, foreign teams and players will face...
Could Qatar stage the inaugural Women’s Club World Cup?
Qatar is being considered as a host for the first Women’s Club World Cup, raising questions over logistics, integrity and women’s football development.Qatar is...
Sideline Moves: Luke Littler signs largest-ever darts agreement
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
LIV Golf finds new broadcast homes in the UK, Ireland and...
LIV Golf continues to challenge the status quo with a new golfing format, and with today’s broadcast deals with TNT Sports and Sky Deutscheland,...
Why FIFA is betting on TikTok for its biggest World Cup...
The agreement gives TikTok a central role in the digital distribution of World Cup content at a time when the platform’s long-term access to...
Is Football AI proof FIFA can put fans ahead of sales?
FIFA is often accused of prioritising commercial interests over the good of the game, but its latest AI‑focused announcement suggests that’s not always the...