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Simon Breckon, Speedo SVP: The Olympics is a great opportunity to fully immerse everyone
BREAKING
Esports
Time to read: 4 min
Olympic Esports ended? Saudi Nations Cup moves forward
November 5, 2025
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Football
Time to read: 3 min
Cheketts gives vote of confidence in Burnley FC’s future
November 5, 2025
Rugby ball branded with Guinness Six Nations
BREAKING
Europe
Time to read: 6 min
Six Nations to the States?
November 4, 2025
BREAKING
Europe
Time to read: 4 min
FC Bayern record turnover is backed by fundamental sustainability 
November 4, 2025
Canterbury and Premiership Women's Rugby (PWR) announce renewal.
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Features
Time to read: 7 min
Canterbury to ‘shout loudly’ after PWR renewal
November 4, 2025
UFC event.
16:05
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Integrity
Time to read: 3 min
UFC Vegas 110 under scrutiny amid match-fixing claims
November 3, 2025
Formula 1's Media and Technology Centre at Biggin Hill.
BREAKING
Broadcasting
Time to read: 4 min
On the air at 200mph: Inside F1’s team radio storytelling
November 3, 2025
Legs of female athletics participants running on a track
BREAKING
Athletics
Time to read: 2 min
World Athletics reveals $1.73m ‘systematic theft’
November 3, 2025
SPORTEL Monaco: PFL on the role of betting in its MMA disruption mission
BREAKING
Features
Time to read: 6 min
PFL CEO says ESPN failing to boost PFL brand ahead of renewal
October 31, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
06:52
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Features
Time to read: 7 min
Sideline Moves: Ex-Premier League chief joins Bristol City
October 31, 2025
2026 FIFA World Cup
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Features
Time to read: 5 min
2026 World Cup set to be the biggest ever - it needs a brand strategy at the same level
October 31, 2025
BREAKING
Europe
Time to read: 3 min
Real Madrid claim legal victory over UEFA, but will it revive the Super League? 
October 30, 2025
Statue of Bill Shankly at Anfield stadium in Liverpool (England) seen in June 2020.
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AI
Time to read: 5 min
How Liverpool uses AI to take Anfield around the world
October 29, 2025
BREAKING
Broadcasting
Time to read: 4 min
Paramount eyes similar UFC global exposure with two new market entries
October 29, 2025
White Premier League flag waving in the wind
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Broadcasting
Time to read: 5 min
Premier League Boxing Day move favours broadcasters
October 28, 2025
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Basketball
Time to read: 3 min
Has Blue Jays viewership nudged MLB toward Canadian expansion?
October 28, 2025
Andrei Kampff , journalist, lawyer, master in sports law and partner at AK Direito na Comunicação e no Esporte, on governance issues at FIFA
BREAKING
Football
Time to read: 3 min
How will La Liga utilise its ability to schedule future games
October 27, 2025
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Football
Time to read: 3 min
Fan discontent fuels Wolves takeover bid from Textor
October 27, 2025
Sports broadcasting of leagues.
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Broadcasting
Time to read: 8 min
The next sports media revolution won’t start at the top
October 27, 2025
Image of a team gb athlete swimming
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Comment
Time to read: 5 min
Abuse in swimming – lawyer welcomes review
October 27, 2025
Sheffield Wednesday's Hillsborough stadium
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Financial Results
Time to read: 6 min
Sheffield Wednesday files for administration: what we know so far
October 24, 2025
Cricket ball hitting wickets.
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Cricket
Time to read: 9 min
Inside Old Glossop CC: The fight for cricket funding
October 24, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: 7 min
Sideline Moves: Top three women leading US sports
October 24, 2025
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026