Luna Bar backs USWNT with significant pay gap contribution
Building on its strong relationship with the US women’s national soccer team (USWNT), nutritional foods manufacturer, Luna has issued a $718,750 donation to the...
ECB looks to engage new audience with esports
The England and Wales Cricket Board (ECB) is eyeing a move into esports, working alongside sponsorship management company, Strive to understand the ECB’s potential...
Understanding the role of MCOs in modern football
There are many aspects of modern football that don’t sit well with fans. Whether it’s over-the-top salaries, the increase in player-power or ballooning TV...
DAZN edges closer to sale of Perform Content
As first reported by Bloomberg, DAZN is reportedly close to selling its Perform Content business as it seeks to focus on the expansion of...
The Transfer Window: The FA, Feyenoord and The BHA
Each week, InsiderSport is rounding up the signings and departures from the business of sport. This edition takes a closer look at some major...
Boots backs women’s football with landmark deals
Boots UK has thrown its support behind women's football, announcing a three-year partnership with the home nations.The link up with the UK’s largest pharmacy-led health...
Spurs to host Saracens’ annual Big ‘Game’ from 2020
Tottenham Hotspur has announced a five-year partnership with Saracens Rugby Club that will see the side play its annual 'Big Game' Gallagher Premiership Rugby...
The NBA elevates retail presence in China
The National Basketball Association (NBA) is continuing to grow its presence in Asia, partnering with Topsports, for the opening of the largest NBA Store in China...
Premier League big six to benefit from greater share of lucrative...
The Premier League’s big six have won the longstanding battle to intake a greater share of the revenue from overseas television rights.According to...
FC Bayern Munich deepens Asian footprint with CIB partnership
FC Bayern Munich has continued its commitment to expanding its Asian presence, announcing a new partnership with the Industrial Bank of China (CIB).As part of...