How Manchester City swiped right into a new market
In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector.As the online world...
Sunderland strengthens sponsorship portfolio with Eleven Sports Media
Sunderland AFC has united with Eleven Sports Media, to become the club’s first-ever back-of-shorts sponsor.Specialists in sports partnership programmes, Eleven Sports Media’s branding featured...
The FA appoints Mark Bullingham as new CEO
The Football Association (FA) has confirmed that Mark Bullingham will be appointed as its new Chief Executive Officer.Bullingham will succeed The FA’s current Chief...
Borussia Dortmund enters blockchain sector on Fantastec SWAP app
Borussia Dortmund is the latest football club to enter the world of blockchain, joining the Fantastec SWAP digital collectibles platform.The app allows fans to...
Everton extends longstanding Umbro partnership
Everton Football Club has announced an extension of its multi-year technical partnership with Umbro.The extension strengthens the relationship between the Merseyside club and...
ISG deepens F1 fan engagement with predictor game launch
Interregional Sports Group (ISG) is activating the second part of its F1 betting package with the launch of a free-to-enter game that offers fans...
NBA heads to Paris as London game axed next season
The National Basketball Association (NBA) and beIN SPORTS (beIN), the official broadcast partner of the league in France, has announced that the Charlotte Hornets...
William Hill named as the “Official Sports Betting Partner of the...
William Hill US has been named as the “Official Sports Betting Partner of the NHL" after signing a new strategic partnership agreement with the...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".Speaking at last...
ESPN strengthens college sports commitment
ESPN and the American Athletic Conference has reached a 12-year extension for the conference’s global media rights, strengthening its extensive existing presence on ESPN’s...