NBA gets China boost with Migu partnership
The National Basketball Association (NBA) has underlined its intention to strengthen its footprint within China, confirming a multi-year partnership deal with the country's digital...
Bayern Munich the latest side to partner with Amazon
German Bundesliga champions, FC Bayern Munich have become the latest European football giant to launch its brand shop on AmazonThe partnership which has...
AT&T thrusts support behind Pennsylvania Esports Coalition
American entertainment titan, AT&T has thrown its support behind the Pennsylvania Esports Coalition (“PA ESC”).The PA ESC is a non-profit organisation which was...
SIS races to capture Latin American content
Multi-channel racing content and data services provider Sports Information Services (SIS) has strengthened its live betting channels, adding Codere Latin American racing content to its program.SIS revealed it...
Sunderland’s story finally lands Netflix debut date
https://www.youtube.com/watch?v=tIqatfxGB0MThe dramatic and heart wrenching story of Sunderland’s second successive relegation will hit the screens this week, as the eight part fly on the...
Championship Horse Racing seeks to transform racing consumption
Looking ahead to 2019, ‘Championship Horse Racing’ (CHR) is aiming to transform the way in which racing is consumed, elevating the sport’s engagement levels...
NBA strengthens LatAm growth with gaming partnership
The National Basketball Association is looking to strengthen its presence in Latin America, confirming a new multiyear partnership that will make Supermatch, the first official gaming partner...
Sky Sports Racing unveils talent for 2019 channel launch
After much speculation, Sky Sports Racing has confirmed just some of the new faces to be expected on the 11th Sky Sports Channel, which...
Guinness becomes primary sponsor of the Six Nations
The Six Nations has agreed a partnership with Guinness, to become the title sponsor of the tournament from 2019.The new partnership is a six-year...
Sportradar launches EnduroTV for upcoming racing season
Sportradar has united with ABC Communication, the official promoter of the SuperEnduro and EnduroGP to create EnduroTV, the official streaming service for the sport...