ESL extends its sponsorship deals with both Betway and Facebook

ESLGaming, an event organiser and production company, has extended its partnership with Betway which will see the online bookmaker continue as the exclusive sponsor of ESL’s largest flagship events.

The extension, which will also include the option of a renewal, will give Betway exclusive “behind the scenes” access, in addition to VIP hospitality, in-stream and in-stadia branding, as well as host of experiential and digital assets.

The bookmaker will sponsor the largest CS:GO events on the circuit, including IEM Katowice, ESL One Cologne and Season 9 and 10 of the ESL Pro League, among many others.

Bernhard Mogk, SVP of Global Sales & Business Development at ESL, celebrated the extended partnership: “We are glad to continue our partnership with such a strong and reliable partner like Betway. Having Betway as a truly global partner, across various CS:GO tournaments and leagues, creates benefits for fans all over the world.”

Betway has recently announced that it would also be sponsoring German esports team Berlin International Gaming (BIG), growing the operator’s esports portfolio.

Adam Savinson, Head of esports at Betway, added: “ESL are among the elite event organizers across the global esports landscape, so we’re delighted to extend this relationship following another successful year for all involved.

“At Betway we remain committed to reaching and entertaining even more esports fans around the globe.”

The news follows ESL’s extension to its partnership with Facebook Gaming, which will include the social media site broadcasting ESL events on a non-exclusive basis.

Intel Extreme Masters (IEM), ESL One, and the ESL Pro League are set to be broadcast across Facebook, as well as across a number of other streaming platforms.

Ralf Reichert, Co-CEO of ESL discussed the expansion: “ESL brings together a global community of esports fans and aims to deliver amazing esports experiences to audiences around the world, both online and through large scale events. ESL will be providing multiple sources in which fans can experience our flagship circuits online — including a return to Facebook Gaming to continue bringing content to its rapidly growing audience.”

Global Director of Games Partnerships at Facebook, Leo Olebe, added: “Expanding ESL content to include all global esports competitions is a way for us to satisfy the growing appetite for watching gaming video content on Facebook.

“Providing ESL fans a way to watch esports on multiple platforms is something we know the community cares about, and that’s a big reason why all 2019 content will broadcast anywhere ESL chooses to stream. We’ll continue to listen and act on feedback from gamers as w work together in building the world’s gaming community.”

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