Manchester United has benefited from exponential mobile growth, as the club reported positive financial figures for the 2019 fiscal second quarter ended 31 December 2018.
Speaking on an investors’ call, United’s Managing Director Richard Arnold lauded the club’s mobile growth that has far exceeded any previous expectations.
Updating investors, Arnold revealed: “A lot of time and attention went into analysis and testing of what works with apps. We did that all around the world with different kinds of apps in different kinds of environments.
“The product that we eventually launched certainly wasn’t the first in the world but we aim to make it the best. That has been borne out and we believe that is very important in the sustainability we are seeing with the engagement of fans.
“The product that we eventually launched certainly wasn’t the first in the world but we aim to make it the best. That has been borne out and we believe that is very important in the sustainability we are seeing with the engagement of fans.”
Broadcasting revenue also increased by £28.5m over the year quarter, mainly due to the new UEFA Champions League broadcasting rights agreement and playing one extra game in Europe’s elite competition.
The results also detailed that a total of £19.6 million, was paid to compensation to former manager Jose Mourinho and certain members of his coaching staff after the club parted ways with them.
Ed Woodward, Executive Vice Chairman, commented: “The appointment of Ole and Mike as caretaker manager and assistant manager, working with Kieran, Michael and Emilio, has had a positive impact throughout the club. We are delighted with the improvement in the team’s performances since December and we look forward to a strong finish to the 18/19 season.”
