New Zealand Rugby scores adidas deal extension
New Zealand Rugby (NZR) and adidas have continued their partnership that will see the team keeping their three-stripes-branded uniforms.
The renewed apparel deal, part of...
Jonny May and KYMIRA value training and recovery in ambassador deal
England rugby international Jonny May has become a brand ambassador for wearable infrared performance clothing brand, KYMIRA.
The 32-year-old will now use the brand’s products...
Six Nations offers ‘new route’ of fan engagement in second year...
The 2023 Six Nations has announced plans as it enters its second year of partnering with video platform, TikTok.
Aiming to ‘bring fans closer to...
BHA reduces number of times a whip can be used in...
Several adjustments have been introduced by the British Horseracing Authority (BHA) in regards to the use of the whip in the sport.
The regulation which...
Kia continues to ‘bring sponsorships to life’ with NRL deal
The National Rugby League (NRL) has secured a three-year partnership with Kia Australia.
The deal sees the manufacturer become the official naming-rights partner of Kia...
Laporte steps down as World Rugby Vice Chair following corruption sentence
Bernard Laporte has been given a two-year suspended prison sentence and a £64,000 fine after being found guilty for bribery and corruption in his...
BBC’s 18.7m RLCW21 viewers makes it “most watched of all time”
Broadcast figures for the Rugby League World Cup 2021 up until 6 November, had an domestic cumulative match viewership average of more than 18.7million.
This...
Irish Rugby streamlines player performance with Ballygowan
Irish Rugby has named Ballygowan, a water brand part of Britvic Ireland, as its official water partner for the next four years.
The deal sees...
Westpac aids NRL with equal investments in the men’s and women’s...
The National Rugby League (NRL) has partnered with Westpac which has become the league’s official bank and payment platform.
The firm has promised to provide...
Warrington Wolves enhances Hoover partnership with inclusivity boost
Warrington Wolves and Hoover have extended their partnership for an additional two years with an option for a third.
The home appliance company has been...