British & Irish Lions enhance digital experience with 2025 kit
The British and Irish Lions has unveiled its 2025 jersey, incorporating a Near Field Communication (NFC) tag to enhance fan engagement.New Zealand-based sports brand...
Rugby League Commercial eyes future success with new appointment
Rugby League Commercial has appointed Joe Steel as its Director of Marketing and Communications following a record-breaking conclusion to the season.In his new position,...
RFU & Premiership Rugby to gain new player data insights with...
Sports intelligence platform Kitman Labs will integrate its performance and health data analytics into the Rugby Football Union (RFU) as part of a new...
Asahi extends Rugby World Cup partnership through 2029
World Rugby has extended its partnership with Asahi Super Dry, making the beer brand the principal partner for all men’s and women’s Rugby World...
Super League Final remains at Old Trafford for next three years
Ahead of this weekend’s 27th Super League Grand Final, the Rugby Football League (RFL) has confirmed that the final’s perennial home of Old Trafford...
English Premiership Rugby renews free-to-air deal with ITV
UK free-to-air broadcaster ITV has secured a two-year extension to its agreement with Premiership Rugby, though pay-TV network TNT Sports will retain some rights.ITV...
WRU issues Wales Women’s rugby team with 37 full-time contracts
The Welsh Rugby Union (WRU) has awarded 37 new full-time contracts to Wales Women players, making them one of the highest-paid international women’s teams.These...
QuinnBet eyes Welsh expansion as Ospreys betting partner
Welsh rugby union club Ospreys has named QuinnBet as its official betting partner, marking the operator’s continued expansion into the Welsh market.As part of...
Rugby authorities deny British-Ireland merger
United Rugby Championship (URC) chiefs have dismissed reports suggesting that the league is in discussions about forming a British and Irish League.This follows a...
NRL remains one of Australia’s most viewed sports leagues
The 2024 National Rugby League (NRL) season is breaking records across domestic Australian sports broadcasting partner Foxtel Group’s networks.Viewership rose across the group’s Foxtel,...