Carlos Alcaraz cements Nike future with reported $20m extension
Three-time Grand Slam winner Carlos Alcaraz has seemingly confirmed his future as Nike’s next face of tennis by reportedly inking a new long-term sponsorship...
Lacoste & FFT agree extension of “historic” partnership for Roland-Garros
Off the heels of another French Open tournament, the French Tennis Federation (FFT) has announced an extension of its long-running partnership with Lacoste. The extension...
Eurosport continues to serve up Wimbledon coverage in multi-country deal
Wimbledon has secured its media visibility across Europe through an agreement with Warner Bros. Discovery (WBD), which is in turn further enhancing its sporting...
Saudi PIF sponsors WTA in latest tennis grand slam
Saudi Arabia’s Public Investment Fund (PIF) has followed up on its WTA Tour finals hosting deal with a sponsorship arrangement with the women’s tennis...
Sportradar raises FY24 guidance after 28% growth in Q1
Sportradar CEO Carsten Koerl has declared that 2024 is “off to a great start” after the Swiss sportstech reported growth across all business and...
UTR Sports enlists Sportradar to ‘elevate and expand’ tournament visibility
UTR Sports has partnered with Sportradar with a vision to enhance fan and bettor engagement via data and streaming.Swiss sportstech firm Sportradar will gain...
IBIA Q1 report reveals increase in suspicious betting alerts
Football and tennis continued to account for the most suspicious betting alerts in the International Betting Integrity Association (IBIA) Q1 2024 report.The two sports...
Grigor Dimitrov to help Payhawk “elevate tech scene” as global ambassador
Grigor Dimitrov has become the global ambassador for fintech company Payhawk to help enhance the latter’s brand across the globe.The world number 10 player...
Tennis official banned by ITIA over betting violations
The International Tennis Integrity Agency (ITIA) has handed a ban to Bulgarian tennis official Pavel Atanasov over breaches of betting rules. An investigation into the...
Marina Storti, WTA Ventures: the importance of the Middle East for...
Saudi Arabia has proven itself as a host for some of the world’s biggest international sporting events, Marina Storti, CEO of WTA Ventures, emphasised...