Credit: / Shutterstock

UTR Sports has partnered with Sportradar with a vision to enhance fan and bettor engagement via data and streaming.

Swiss sportstech firm Sportradar will gain exclusive rights to official UTR Pro Tennis Tour (PTT) data and audiovisual (AV) streaming content for betting purposes under the terms of the deal.

The partnership will commence in January 2025, with collected data distributed to Sportradar’s network of over 900 betting operator partners. The firm will capture data from over 200,000 PTT matches per year.

“We are excited to partner with the great team at Sportradar,” said Mark Leschly, Chairman and CEO, UTR Sports. 

“The success of the UTR Pro Tennis Tour has exceeded expectations, and the continued growth looks brighter than ever, with a significant expansion of the tour coming in 2025. 

“We are happy to be able to elevate and expand visibility of the tour with Sportradar and continue to provide the broadened pathway these players need to meet their goal of playing professional tennis.”

UTR Sports is a platform for up-and-coming tennis players which utilises its own ratings technology for tennis and pickleball. The platform’s flagship tournament is the PTT, open to various international competitors. 

Sportradar will utilise its artificial intelligence (AI) and computer vision technology to further boost fan engagement for UTR. The duo hope to generate richer storytelling and in-play betting opportunities.

In addition, the St Gallen-headquartered firm will also utilise its Universal Fraud Detection System (UFDS) to monitorPTT fixtures for signs of match-fixing and corruption.

The partnership is the latest in a series of agreements secured by Sportradar in recent months. The deal follows similar partnerships renewed or freshly inked with the NBA, United Soccer League (USL) and China’s CBA League.

Moritz Gloeckler, Sportradar EVP Rights and Strategic Projects, said: “We are thrilled to partner with UTR given that tennis boasts one of the largest and dedicated global fan bases and is among the most widely bet on sports worldwide. 

“As we do with all our partnerships, we have selectively added UTR to our portfolio of rights that we believe will provide Sportradar with enhanced commercialization upside and opportunities for further growth.”

Previous articleSky Sports+ promises over 50% more live sports ahead of launch
Next articleBurnley FC inks new multi-year kit deal with Castore