Qatar-based sports broadcaster BeIN Sports has retained rights to showcase Wimbledon in France for the next four years.
The contract renewal between BeIN Sports and one of tennis’ four grand slam tournaments is a five-year extension after agreeing terms with the All England Lawn Tennis Club – the organisation that hosts Wimbledon.
Running until 2028, French viewers will be able to watch Wimbledon on BeIN Sports’ dedicated channels – BeIN Sports 3 being the dedicated channel for multisports – as well as the ‘multicourt’ channel.
The 2024 edition of the tournament will be BeIN Sports’ 10th consecutive year showcasing Wimbledon to its French audience, having held broadcasting rights since 2014.
This latest deal adds to BeIN Sports’ range of tennis content on its channels. The sports broadcaster is the only network in the MENA region to hold rights to all four tennis majors – Wimbledon, the French Open, Australian Open and US Open.
Additionally, the Qatari sports network has also shown a willingness to commit to its tennis content, having renewed broadcasting rights to exclusively show the US Open for the next five years to its audiences in the MENA region last August.
The All England Lawn Tennis Club has also been stepping up its efforts to enhance commercial opportunities for this year’s Wimbledon tournament.
In February, the tennis organisation announced Emirates as Wimbledon’s official airline partner as part of a multi-year deal, which aims to “take the world of tennis to new heights” once the tournament starts on 1 July 2024.
