Man City supports sustainability while adding to partnership portfolio

Manchester City FC has formed a new partnership with renewable energy and sustainable development company Masdar, which will support a global sustainability campaign. Ahead of...

Meruelo’s Arizona Coyotes launches betting platform under same ownership

The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming. Available to download from...

IMG Arena acquires LPGA Tour distribution rights

IMG Arena has secured the official sports betting data and live streaming distribution rights to the Ladies Professional Golf Association (LPGA) Tour. Consisting of over...

Kia Arena unveiled following long-standing Australian Open partnership

Kia has gained the naming rights of a new 5,000 seat show court at Melbourne Park ahead of the Australian Open 2022. The new Kia...

Basketball Champions League gives fans free content with LNB TV

The National Basketball League (LNB) has announced a partnership with the Basketball Champions League (BCL), to offer fans free viewership of the latter’s matches. As...

IBA pursues further anti-doping strategies with ITA

The International Boxing Association (IBA) has renewed its partnership with the International Testing Agency (ITA) for a further three years in a bid to...

Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport

Sky Bet’s partnership with the English Football League (EFL), which was first established in 2013, has been described as one of the ‘most significant’...

Insider Sport’s Year in Review – November and December 2021

As the year comes to a close, Insider Sport is looking back at 2021 highlighting the breaking stories of the year. November and December began...

Insider Sport’s Year in Review – July and August

As we approach the end of 2020, Insider Sport is taking a look back at the top stories from each month from what has...

Insider Sport’s Year in Review – May and June

In looking back on a year of sponsorships, NFTs, broadcast rights and more, Insider Sports takes a look at the most noteworthy business stories...