Minnesota Wild ‘breaks down barriers’ under TRIA jersey sponsorship

Minnesota Wild has announced a partnership with with HealthPartners, TRIA Orthopedics and Regions Hospital that includes a team jersey sponsorship The TRIA logo is set...

Blue Jays push for ‘viewer friendly’ stadium in $300 million investment

Rogers Centre, home of the Toronto Blue Jays, is undergoing a $300 million renovation project that will take place over the next two offseasons. The...

NFL builds on double decade SiriusXM broadcast deal

The NFL has extended its streaming and marketing partnership with SiriusXM for a further five years, following a ‘successful’ relationship which originally began in...

NFL releases subscription service in ‘evolution’ of direct-to-consumer offering

The NFL has launched a video streaming subscription service offering live out-of-market preseason games, live local and primetime regular season and postseason games. The platform,...

Packers paint ‘positive financial picture’ in return to normalcy

The Green Bay Packers have revealed a $77.7 million operating profit for the most recent season, following last year's $38.8 million loss during the...

New York Jets Badlands Patreon partners with Prophet betting exchange

Demonstrating the increasingly strong links between the US betting and sports scenes, peer-to-peer wagering platform Prophet Exchange has inked a deal to sponsor the...

Jackpocket partners with New York Mets to deepen MLB visibility

Lottery ticket purchasing provider Jackpocket has announced its fourth deal with a MLB franchise, signing a partnership with the New York Mets. The Mets are...

BetMGM enhances baseball commitment in ‘transformative’ MLB deal

MLB and BetMGM have expanded their partnership which has designated MGM Resorts as the sport's first official gaming sponsor since 2018. The sports betting and...

Bengals opens up fan engagement in Betfred partnership

The Cincinnati Bengals and Betfred have announced a multi-year partnership which sees the sports betting company become the team's official sports betting partner. The NFL...

NHL marks BioSteel’s first move in a league with hydration partnership

The NHL has revealed a partnership with BioSteel Sports Nutrition Inc which names the company the official hydration partner of both the league and...