Coca-Cola and MLB partnership ends after three seasons

The Coca-Cola Co. has officially ended its sponsorship with Major League Baseball (MLB) as the firm opts not to renew its current deal. The soft...

WWE looks to Reign in new audience with free Network

World Wrestling Entertainment (WWE) is looking to be the ‘last man standing’ when it comes to fan engagement, shifting its digitisation strategy with the...

NHL memorandum details ‘Phase 2’ of sport resumption

The National Hockey League’s (NHL) plans to restart its season has developed further after the organisation issued a memorandum setting out a long and...

NBA replaces Spalding with Wilson as official ball manufacturer

The National Basketball Association (NBA) has replaced its long time partner Spalding with Wilson Sporting Goods Co. after the league announced that the Chicago...

NFL cancels UK and Mexico 2020 games

The National Football League (NFL) has cancelled its scheduled events in the UK and Mexico as it announces all remaining 2020 games will be...

NASCAR restarts on May 17 with seven races in 11 days

After more than two months on the virtual track, NASCAR has revealed that it will begin racing on May 17 with seven races over...

Amazon seals exclusive rights to NFL game in partnership extension

The National Football League (NFL) has renewed and expanded its partnership with Amazon, allowing Amazon Prime Video and Twitch to stream Thursday Night Football to...

LAFC serves up Farmer John partnership

Los Angeles FC (LAFC) has enhanced its sponsorship portfolio for the upcoming 2020 season by securing a multi-year partnership with Farmer John. As part of...

San Francisco 49ers enlists Citrix Systems to ease remote operations

The San Francisco 49ers has enhanced its partnership with software company Citrix Systems, using its digital workspace solutions to boost working from home operations...

Riddell looks to Catapult American Football Safety with new deal

American Football head protection and innovation organisation, Riddell, has officially announced a partnership with sports science and analytics company Catapult which aims to further...