Jets, Browns and Jaguars to play in NFL London fixtures this...
The National Football League (NFL) has confirmed that the New York Jets, Cleveland Browns and Jacksonville Jaguars will play in London this year.Tottenham Hotspur's...
WWE’s Royal Rumble heads to Saudi Arabia in 2026
WWE has announced the 39th Royal Rumble will take place in Riyadh, Saudi Arabia in 2026 - the first time the event will be...
NFL Christmas games draw 65 million viewers on Netflix
The NFL has revealed that its Christmas Day games set a new record, attracting an audience of nearly 65 million viewers in the US,...
Brewers pivot from MLB to Diamond Sports for 2025 Telecasts
The Milwaukee Brewers have revealed that Diamond Sports Group will handle the production and distribution of its telecasts in 2025.This one-year agreement replaces a...
Sport business on the airwaves: sponsorship controversies and Netflix’s boxing breakthrough
Though our written content is front-and-centre, the Insider Sport team like to keep things varied and are regular guests on SBC’s podcast, iGaming Daily,...
Kansas City Royals: searching for sponsorship dollars
Legal sports betting may have created a sponsorship bonanza in the US but, as David Adams, Senior Director of Digital Partnerships at the Kansas...
Crypto.com enters sports trading for the first time
Global cryptocurrency exchange Crypto.com is now heading into the world of sports trading with the launch of its first ever sports event trading product. Initially...
NFL and Nike agree new 10-year extension to help grow its...
The NFL and Nike’s long-standing partnership has been extended for a further 10 years in a new agreement that will see the sportswear brand...
Berlin the latest international city to gain an NFL game in...
The National Football League (NFL) has confirmed that a regular season game will be heading to Berlin, Germany next year. Berlin will become the first-ever...
IMG to continue building social media strategies for NHL
The National Hockey League (NHL) has continued its partnership with IMG for the latter to extend its oversight of the league’s international social media...