IMG ARENA: growing rights holders’ reach in the data age of...

It has been an eventful year for IMG Arena, one which has seen the sports content and fan engagement provider clinch a series of...

David Highhill: NFL will ‘remain thoughtful’ on relationship with sports betting

Prior to the 2022 NFL season, the the league's Vice President and General Manager of Sports Betting, David Highhill discussed the responsibilities in his...

NHL and BET99 amplify engagement for Canadian hockey fans

The NHL has partnered with Canadian sports betting and casino company BET99 naming the latter an official partner of the league. The deal sees the...

Nashville Predators and BetMGM to improve the fan experience

BetMGM has announced that the company is now an official sports betting partner of the Nashville Predators.  The multi-year agreement sees the sports betting and...

XFL introduces ZOA Energy to its list of league partners

The XFL has announced a partnership with ZOA Energy which names the latter as the official and exclusive energy drink of the league.  The news...

Denver Broncos‘ stadium set to undergo $100m upgrade

The home of the Denver Broncos' will be seeing a variety of developments with over $100m being directed towards upgrading the stadium. Empower Field at...

Fans at LA Rams’ SoFi stadium first to experience real-world AR

The Los Angeles Rams have introduced a new fan-focused technology experience with the launch of ARound. Available both at the stadium and at home, the...

XFL integrates Under Armour as official uniform partner

The XFL has announced that it has chosen Under Armour to become the league’s official uniform partner from the 2023 season. The sportswear brand will...

Detroit Red Wings puts PokerStars’ branding in the spotlight

PokerStars has linked up with the Detroit Red Wings in a multi-year sponsorship agreement. Promising to place “fan experience at the heart of the action”,...

NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...

The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...