Under Armour looks to elevate UFL to new heights
The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming season
This announcement...
NFL UK presence grown via Jets and Bears’ Girls Flag League...
Marking International Women’s Day, the US NFL teams New York Jets and Chicago Bears have extended the reach of the NFL Girls Flag League...
NHL renews fan engagement and marketing deal with Caesars Entertainment
The National Hockey League (NHL) has renewed its partnership with retail and online betting company Caesars Entertainment.
A multi-year extension will see Caesars continue as...
USL enlists Sportradar for data, AV and integrity in six-year deal
Swiss sportstech and data provider Sportradar has expanded its portfolio of North American partners with the addition of the United Soccer League (USL).
A six-year...
FanDuel partners with Panthers ahead of North Carolina launch
FanDuel has added yet another US sports organisation to a sponsorship portfolio through a partnership with the Carolina Panthers of the NFL.
The sportsbook, the...
TKO off to strong start as UFC & WWE post record...
TKO Group Holdings has announced record revenues for both its UFC and WWE properties for the financial year 2023 and is seeking to capitalise...
NCAA faces upheaval as court clears athletes for NIL deals
The Tennessee Federal District Court has prohibited the NCAA from restricting schools' use of NIL guarantees as incentives to attend a member university.
The US...
NJ Devils & RWJBarnabas Health initiate jersey patch deal
New Jersey Devils has expanded its long-term partnership with RWJBarnabas Health, becoming the NHL team’s first-ever home jersey patch partner.
The agreement strengthens a nearly...
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports...
The 'Sports Betting' conference track at SBC Summit North America will gather some of the top luminaries in the industry to share their thoughts...
MLS and Apple’s Beats to embark on delivering “amazing experiences”
Major League Soccer (MLS) and audio products company Beats have agreed a new partnership ahead of the 2024 season.
Beats - subsidiary of tech giant...