The NBA nets new partnership with William Hill

The National Basketball Association has added sports betting operator William Hill to its list of partners. As part of the deal, the operator will be granted...

DraftKings links with Pepsi to elevate NFL engagement

DraftKings has united with Pepsi to elevate fan engagement in the NFL with the debut of the Pepsi Live Prediction Challenge.  The game enables fans...

California opens the door for college sports endorsements

California Governor, Gavin Newsom has signed legislation that could be game changing for the National Collegiate Athletic Association (NCAA) and the controversial structure within...

SiriusXM Canada strengthens sports offering with NHL partnership

SiriusXM Canada has extended its portfolio of sports rights, becoming the official Satellite Radio Partner of the NHL.  As part of the deal, the channel...

Bridgestone Americas nets naming rights extension with the Nashville Predators

Bridgestone Americas has extended its naming rights deal with the Nashville Predators for the Bridgestone Arena through to 2030. The agreement extends the deal by five...

ESPN launches to PS Vue Customers

Walt Disney Television and ESPN has entered into a new multi-year deal partnership to provide its full suite of sports, news and entertainment networks from...

The NHL collaborates with opendorse for elevated social growth

The National Hockey League (NHL) has announced a new collaboration with athlete marketing platform, opendorse.  The partnership aims to help players build their brands and increase fan...

Citi Field swings for cashless experience with The New York Mets

The New York Mets and Aramark, the food and beverage provider for Citi Field and eight other MLB ballparks, unveiled a collaboration with CLEAR, for the implementation of...

Nashville Soccer Club unveils Renasant Bank as inaugural jersey sponsor

Renasant Bank has signed to become the first jersey sponsor and official banking partner of the Nashville Soccer Club. The four year partnership will see...

NFL unveils DraftKings as debut daily fantasy partner

The National Football League (NFL) has entered into a multi-year partnership with DraftKings to make the brand its first-ever official daily fantasy partner. As part...