NHL boosts fan engagement with OlyBet

The National Hockey League (NHL) has partnered with the Olympic Entertainment Group, designating the OlyBet flagship betting brand as the official sports betting partner...

NHL icon joins BetMGM brand ambassador ranks

BetMGM has named National Hockey League (NHL) icon Wayne Gretzky as the sports betting company’s newest brand ambassador. Under the terms of the multi-year deal,...

MLB rolls out NFTs with Candy Digital

Major League Baseball (MLB) has capitalised on the growing market of non-fungible tokens (NFTs) via a deal signed with digital collectibles company Candy Digital. On...

SBC Leaders: The ‘fight for sponsorship revenue’ in the sports betting...

In the latest edition of the SBC Leaders magazine, Mike Smith - Sportradar’s Head of Advertising - unpacks the possibilities for ad tech as...

Disney to close 100 cable channels in sports streaming shift

The Walt Disney Company is set to close 100 of its cable television channels as it shifts towards a streaming-focused future, according to the...

US Soccer and SUM bring long-running commercial alliance to an end

The US Soccer Federation and the marketing arm of Major League Soccer (MLS), Soccer United Marketing (SUM), have announced the end of the two...

Genius Sports continues growth as Q1 revenue up 52%

Genius Sports has posted a strong opening to 2021, demonstrating strong growth for the period ending 31 March 2021 in its first quarter trading report,...

Sportradar seals ‘groundbreaking’ deals with New York Jets and Baltimore Ravens

Sportradar has formed strategic partnerships with the New York Jets and Baltimore Ravens to support the National Football League (NFL) franchises’ efforts in maximising...

Betway makes North American league sponsorship debut with NHL deal

Online sports betting operator Betway has signed its debut North American sports league sponsorship agreement with the National Hockey League (NHL). The multi-year deal builds...

Horizm: 2021 presents ‘biggest revenue opportunity’ for sports clubs

The top sports leagues stand to accumulate $1.3 billion in revenue from online inventory across Facebook, Instagram and Twitter in 2021, with the Premier League...