NBA in high spirits with Hennessy partnership
Cognac giants Hennessy has announced a multi-year sponsorship deal with the National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and USA Basketball.
The agreement...
CBS’ multi-year LA Chargers deal allows preseason broadcasts
The NFL’s Los Angeles Chargers has announced a multi-year partnership with CBS, allowing preseason coverage on CBS 2.
In a statement issued by the Chargers...
FanDuel strikes XFL fantasy agreement
Furthering its sponsorship portfolio, the XFL has announced FanDuel as an official fantasy sports provider for the reinvented league.
The fantasy firm joins rivals DraftKings,...
MLB and Sportradar develops new virtual baseball game
Maximising its extended partnership with Sportradar, Major League Baseball has announced a new virtual baseball in-play game offering for licensed gaming operators in the...
XFL launches mobile app and will broadcast betting TV overlays
American Football’s resurrected XFL has launched its mobile app and betting overlay strategy as it seeks to maximise fan engagement ahead of Saturday’s season...
Benfica and Giants announces strategic partnership
Portuguese club Benfica have announced a strategic partnership with Major League Baseball’s (MLB) San Francisco Giants, in which both clubs will share sports, business...
Former MLB exec James Johnson joins Deltatre amid American expansion
Global sports and entertainment media technology provider Deltatre has announced that James Johnson will be the firm’s new Vice President, Americas Business Development.
Johnson joins...
Stats Perform strikes exclusive global data partnership with MLS
Stats Perform has added to its portfolio of partners after securing a deal with Major League Soccer (MLS).
As part of the agreement, Stats Perform...
The NBA links with Louis Vuitton for stylish collaboration
The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.
The French fashion brand...
Las Vegas officially becomes the new home of the Raiders
The Oakland Raiders will officially relocate to Las Vegas, changing its name to the Las Vegas Raiders in the process.
The NFL side made the...