TikTok further expands sponsorship portfolio with US soccer deals

TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe. The multiyear agreements...

NHL to review TV broadcasting deals in revenue search

The National Hockey League (NHL) will split its next broadcasting rights package between two networks, as it continues to search for new revenues. According to...

NFL enters negotiations over broadcasting fees

The National Football League (NFL) has entered negotiations with its broadcasting partners after calling for a 100% price increase, but Disney is resisting. As reported...

Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises

Satisfi Labs, an Artificial Intelligence company, has signed multi-year sponsorship agreements with two Los Angeles sports clubs - the LA Kings and LA Galaxy. The...

Bally’s set to become NHL sponsor in landmark agreement

Land-based gaming operator Bally’s Corporation is set to become the Official Betting Partner of the National Hockey League (NHL). The partnership will enable Bally’s to...

Super Bowl generates $95.8 million media value for five biggest NFL...

The 2021 Super Bowl LV generated $95.8 million in media value for the top five sponsors, data from GumGum Sports has revealed. The Al-driven sponsorship...

MLB undergoes historic minor league structure overhaul

Major League Baseball (MLB) has completed its takeover of the affiliated minor leagues after each of the 120 clubs invited to join the Professional...

ESPN considering ‘shareholder value’ of NFL rights package

Walt Disney Co. Chief Executive, Bob Chapek, has reiterated that the firm will take into account ‘shareholder value’ when making a decision on ESPN’s...

NHL takes equity stake in PointsBet via new partnership

The National Hockey League (NHL) has formed a multi-year partnership with online betting operator PointsBet, covering the United States and Australia. Under the terms of...

2021 Super Bowl posts lowest viewership ratings since 2007

The 2021 Super Bowl LV drew in an average viewing audience of 96.4 million on CBS Sports, making the annual National Football League (NFL)...