NFL partners Little Caesars to provide ‘exciting new components’

The NFL has announced a multi-year partnership with Little Caesars which becomes the official pizza sponsor of the league. The deal, which comes about a...

Betcris expands exposure in Panamanian Baseball stadiums

The Panamanian Baseball Federation (PBF) has signed an agreement with Betcris which becomes the exclusive sponsor in the sports betting category of the 2022...

SeatGeek to provide ‘easy ticket solution’ for Panthers fans

SeatGeek has linked with Florida Panthers in a deal that will see the technology platform assume ticketing for all events and concerts at FLA...

Buccaneers strap in Hertz as rental car partner

The Tampa Bay Buccaneers have designated Hertz as the exclusive rental car partner of the NFL team in a multi-year partnership.  As well as several...

MLB introduces first NFT-based game with Sorare

Major League Baseball (MLB), MLB Players, Inc. and Sorare today have jointly created the first MLB NFT-based free-to-play game, which will be launched this...

Houston Astros link with BetMGM for new fan experiences

Major League Baseball’s (MLB) Houston Astros have named sports betting and iGaming operator, BetMGM, as the team’s exclusive sports betting partner. Marking the firm’s first...

NFL continues UK and Ireland sponsorship deal with 888sport

The National Football League (NFL) has renewed its partnership with 888sport, with the betting operator continuing to sponsor its London fixtures.  Under the terms of...

Viaplay to show over 1,400 matches becoming NHL home in the...

Viaplay is set to become the streaming home of the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK.  The collaboration...

Circa Las Vegas establishes first jersey partnership with Golden Knights

The Vegas Golden Knights have formed a multi-year jersey entitlement partnership with Circa Las Vegas for the National Hockey League (NHL) team’s jerseys worn...

FanDuel expands partnership with hometown MLB team Yankees

The New York Yankees have expanded their partnership with FanDuel Group as the latter now becomes an official sports betting partner of the Major...