Behind The Badge: How Orange County SC’s stadium battle vs LA...
It can often be difficult for smaller sports teams to share a city/state with a neighbouring team that is much larger and financially better...
New York Mets & Delta to reimagine the SKY360 club in...
MLB’s New York Mets has announced a multi-year sponsorship extension with Delta Airlines which will see the commercial airline become the title sponsor of...
Checkd reveals top five betting trends for March Madness
The biggest event in college basketball has once again rolled around, with March Madness Selection Sunday happening this Sunday (17 March).
With UConn, Houston and...
Under Armour looks to elevate UFL to new heights
The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming season
This announcement...
NFL UK presence grown via Jets and Bears’ Girls Flag League...
Marking International Women’s Day, the US NFL teams New York Jets and Chicago Bears have extended the reach of the NFL Girls Flag League...
NHL renews fan engagement and marketing deal with Caesars Entertainment
The National Hockey League (NHL) has renewed its partnership with retail and online betting company Caesars Entertainment.
A multi-year extension will see Caesars continue as...
USL enlists Sportradar for data, AV and integrity in six-year deal
Swiss sportstech and data provider Sportradar has expanded its portfolio of North American partners with the addition of the United Soccer League (USL).
A six-year...
FanDuel partners with Panthers ahead of North Carolina launch
FanDuel has added yet another US sports organisation to a sponsorship portfolio through a partnership with the Carolina Panthers of the NFL.
The sportsbook, the...
TKO off to strong start as UFC & WWE post record...
TKO Group Holdings has announced record revenues for both its UFC and WWE properties for the financial year 2023 and is seeking to capitalise...
NCAA faces upheaval as court clears athletes for NIL deals
The Tennessee Federal District Court has prohibited the NCAA from restricting schools' use of NIL guarantees as incentives to attend a member university.
The US...