NCAA faces upheaval as court clears athletes for NIL deals
The Tennessee Federal District Court has prohibited the NCAA from restricting schools' use of NIL guarantees as incentives to attend a member university.
The US...
NJ Devils & RWJBarnabas Health initiate jersey patch deal
New Jersey Devils has expanded its long-term partnership with RWJBarnabas Health, becoming the NHL team’s first-ever home jersey patch partner.
The agreement strengthens a nearly...
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports...
The 'Sports Betting' conference track at SBC Summit North America will gather some of the top luminaries in the industry to share their thoughts...
MLS and Apple’s Beats to embark on delivering “amazing experiences”
Major League Soccer (MLS) and audio products company Beats have agreed a new partnership ahead of the 2024 season.
Beats - subsidiary of tech giant...
Rise Nutrition enhances athletes’ performances with platform
Rise Nutrition has launched the ‘Fuel to Rise’ platform, a comprehensive nutrition requirement database that is used by more than 3,000 athletes to date.
Curated...
Wembley Stadium undergoes major revamp ahead of busy calendar
Wembley Stadium has completed a major programme of investment and refurbishment work over the winter period ahead of a historic 2024.
Football fans attending the...
New York Jets VP of Finance: UK is an ‘enormous opportunity...
The New York Jets were one of six NFL franchises in 2021 to be granted marketing rights in the UK to bolster its fan...
Verizon renews NHL deal in latest sports business boost
The high-profile deal between Verizon and the NHL has been renewed, with the firm continuing as official 5G partner and an official technology partner...
Inter Miami to empower devices across the city with Duracell partnership
MLS club Inter Miami CF has announced a multi-year partnership with battery company Duracell to “help the team reach new heights by powering critical...
ESPN cements status as college sports home with reported CFP deal
ESPN has renewed its lucrative contract with the College Football Playoff (CFP) worth an estimated $7.8bn in total, according to sources cited by the...