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Sideline Moves text on a pink background.
BREAKING
Features & Analysis
Time to read: 5 min
Sideline Moves: Chelsea losses grow after £4m payout
April 24, 2026
Columbus, Ohio, USA skyline on the Scioto River.
BREAKING
Football
Time to read: 4 min
NWSL awards expansion franchise to Columbus for 2028 debut
April 22, 2026
Partnership playbook
BREAKING
Football
Time to read: 5 min
Partnership Playbook: Indeed, Polymarket, PayPal, Samsung and more
April 22, 2026
MLB potentially faces DOJ investigation
BREAKING
Broadcasting
Time to read: 3 min
From the NFL to the MLB, are US broadcast rights too fragmented?
April 20, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 6 min
Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
April 15, 2026
BREAKING
Basketball
Time to read: 4 min
WNBA targets 52-game season as expansion plans take shape
April 14, 2026
The cost of watching the NFL
BREAKING
Latest News
Time to read: 4 min
Paying to watch the NFL? DOJ takes notice
April 13, 2026
WNBA announces expansion to Philadelphia
BREAKING
Basketball
Time to read: 3 min
From 13 to 18: The WNBA just got larger and richer
April 10, 2026
partnership playbook
BREAKING
Basketball
Time to read: 5 min
Partnership playbook: Amex, P&G, Pepsi, WHOOP, and more
April 8, 2026
Minnesota Lynx vs Connecticut Sun at Target Center in Minneapolis, MN on June 14 2019; the Sun won the game 85-81. Image credit: Laurie Shaull
BREAKING
Investment
Time to read: 3 min
Houston set for WNBA return as Fertitta agrees Sun purchase
March 31, 2026
NFL dispute with NFLRA
BREAKING
Latest News
Time to read: 4 min
NFL moves to hire replacement refs as CBA talks collapse
March 30, 2026
WNBA
BREAKING
Basketball
Time to read: 3 min
WNBA expansion draft to redistribute talent across new franchises
March 26, 2026
US bill targets prediction markets in sports betting
BREAKING
Latest News
Time to read: 4 min
Why the US Senate is targeting prediction markets in sports betting
March 24, 2026
Oriole Park at Camden Yards the home of the Orioles MLB team in Baltimore Maryland USA
BREAKING
Baseball
Time to read: 5 min
PureWager makes US debut with Baltimore Orioles partnership
March 23, 2026
MLB partners with Polymarket
BREAKING
Latest News
Time to read: 3 min
MLB signs Polymarket as exclusive prediction market partner
March 20, 2026
WNBA new season at risk as CBA talks unresolved
BREAKING
Investment
Time to read: 4 min
WNBA and players agree landmark CBA with major pay increases
March 19, 2026
Partnership playbook
BREAKING
Football
Time to read: 6 min
Partnership playbook: Accenture, Barclays, YouTube, and more
March 18, 2026
Tip off at a WNBA match.
BREAKING
Investment
Time to read: 4 min
WNBA and players’ union fail to reach CBA after marathon talks
March 11, 2026
Partnership playbook
BREAKING
Baseball
Time to read: 6 min
Partnership Playbook: Adobe, Bitpanda, Google and more
March 11, 2026
Miami Dolphins new owner
BREAKING
Investment
Time to read: 3 min
Miami Dolphins valuation surges to $12.5bn after latest share sale
March 4, 2026
partnership playbook
BREAKING
Football
Time to read: 5 min
Partnership playbook: Chime, TikTok, Uniqlo, Visa and more
February 25, 2026
BREAKING
Broadcasting
Time to read: 10 min
Q&A: Camilo Durana on Messi, media innovation and MLS’ $23bn momentum
February 24, 2026
WNBA new season at risk as CBA talks unresolved
BREAKING
Basketball
Time to read: 4 min
WNBA's 2026 season at risk as CBA talks reach breaking point
February 19, 2026
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026