NFL locks in Munich return with regular season games in 2026...

The NFL has confirmed it will stage regular season games in Munich in 2026 and 2028, deepening its long-term commitment to Germany as its...

San Francisco 49ers to become fourth most valuable NFL franchise

The NFL’s new ownership and investment rules have seen franchise valuations soar, and the San Francisco 49ers are the latest to earn more from...

New England Patriots latest NFL team to leverage new league investment...

The New England Patriots are now valued at $9bn following Robert Kraft’s decision to sell an 8% stake in the franchise for the first...

NFL set for largest international season to date

The 2025/26 NFL season kicks-off tonight (September 4) with the first game between Super Bowl champions the Philadelphia Eagles hosting the Dallas Cowboys. Insider Sport...

NFL consolidates UK market with new broadcast deal

The NFL have inked a new UK broadcast rights agreement with Sky Sports and 5 as part of a mutli-year agreement. Sky Sports will continue...

Why the NFL are putting Copilot AI on the sideline

The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...

Partnership Playbook: Asahi, Guinness, Qatar Airways, Emirates and more

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

ESPN wants more than the Super Bowl – it wants ownership

As ESPN edges closer to acquiring the NFL's media division, it begs the question of why sports broadcasters are now focusing on ownership, rather...

Green Bay Packers net income falls 12.5% to $85.6m

The Green Bay Packers have reported a 39% rise in operating profit for FY2025, driven by a rare ninth home game, as the franchise...

Public cash for Royals and Chiefs stirs backlash in Missouri 

New law offers major sports subsidies while critics cite unequal aidMissouri Governor Mike Kehoe has signed new legislation to help fund stadium projects for...