The NFL and Nike’s long-standing partnership has been extended for a further 10 years in a new agreement that will see the sportswear brand continue as the league’s jersey manufacturer.
With the ultimate end goal of aiming to ‘reshape the future of football’ and driving growth amongst participants and development, there is a focus from both parties to help grow the NFL’s international reach.
Nike and the NFL will work together to grow the game’s global reach, increasing participation, developing new talent, and expanding the football fan base.
The NFL has been rapidly expanding its global reach through its International Games, which has most recently seen the league host regular season games in São Paulo, Brazil, Munich, Germany, and London, England. The NFL have also confirmed games will be played in Berlin, Germany and Madrid, Spain next season.
“Nike has been an invaluable partner since 2012 and we couldn’t be more excited to have them onboard for years to come,” said NFL Commissioner Roger Goodell.
“In addition to their products and services for our clubs, players, or fans, Nike is a strategic partner who will help us grow football internationally, support youth football and make advances in player safety. The renewal of this partnership will truly have a lasting impact on the game of football at all levels both here in the United States and around the world.”
Over the past 12 years, Nike has worked alongside the NFL to provide its franchises with jerseys, on-and-off field equipment and other apparel. As the exclusive provider, Nike aims to continue providing high-performance products for all 32 teams.
Other key initiatives focus on player health and safety, leveraging the Nike Sport Research Lab to produce equipment and apparel designed to prevent injury.
Nike will also look to empower the next-generation of football talent from the grassroots level, from high school to the collegiate level. Furthermore, the partnership will look to create marketing campaigns to elevate both brands.
Elliott Hill, President and CEO of Nike, added: “This partnership renewal is a testament to the strength and success of our collaboration with the NFL.
“As we embark on this new chapter, we’re committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fueling the league’s growth and development initiatives.”
