NFL turns Madrid into its next international stronghold
The NFL has confirmed a multi‑year commitment to stage regular season games at Real Madrid’s Santiago Bernabéu Stadium from 2026The NFL has cemented Madrid...
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Netflix now the home of three most streamed NFL games in...
The NFL and Netflix are in the second year of their three-year deal, and it is already proving to be a hit with audiences...
NFL locks in Munich return with regular season games in 2026...
The NFL has confirmed it will stage regular season games in Munich in 2026 and 2028, deepening its long-term commitment to Germany as its...
San Francisco 49ers to become fourth most valuable NFL franchise
The NFL’s new ownership and investment rules have seen franchise valuations soar, and the San Francisco 49ers are the latest to earn more from...
New England Patriots latest NFL team to leverage new league investment...
The New England Patriots are now valued at $9bn following Robert Kraft’s decision to sell an 8% stake in the franchise for the first...
NFL set for largest international season to date
The 2025/26 NFL season kicks-off tonight (September 4) with the first game between Super Bowl champions the Philadelphia Eagles hosting the Dallas Cowboys. Insider Sport...
NFL consolidates UK market with new broadcast deal
The NFL have inked a new UK broadcast rights agreement with Sky Sports and 5 as part of a mutli-year agreement. Sky Sports will continue...
Why the NFL are putting Copilot AI on the sideline
The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...
Partnership Playbook: Asahi, Guinness, Qatar Airways, Emirates and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

































