NFL franchise the New York Jets has united with MGM Resorts to announce its first official gaming partner.
The “first of its kind partnership,” has been confirmed with a multi-year agreement, hailed “the most comprehensive and integrated gaming partnership in the NFL to date”.
The collaboration acts as an affirmation of continued commitment to growing its brand name via sports sponsorships, after the firm unveiled a landmark new partnership with the NHL earlier in the week.
Jim Murren, MGM’s chairman and CEO, commented on the firm’s latest deal: “We could not be more excited to join with the New York Jets for a first-of-its-kind partnership in the NFL.
“We look forward to working with the Jets to innovate gaming, increase our customer base through cross marketing opportunities and provide NFL fans with a one-of-a-kind entertainment experience.”
The link-up also provides Jets fans access to a mobile play, alongside predictive game ’I Called It presented by Play MGM.’
With MGM Resorts’ partnership, the enhanced game will now include pre-play options, upgraded in-play features, expanded prizes and deeper leaderboards featuring Jets fans.
New York Jets President Neil Glat added: “We are proud to partner with an iconic brand like MGM Resorts and its renowned properties, to bring a world-class gaming and entertainment experience to our fans. This unique partnership also enables us to further engage our fans in the mobile and digital world.”
As well as its official gaming partner status, MGM is to sponsor and receive access to the Jets 360 production studio at its Atlantic Health training centre.
The Play MGM Studio will be the year-round multimedia home for Jets content across Jets 360 television, digital and social platforms.
Furthermore, MGM is to provide a range of hospitality for Jets aficionados, including entertainment and luxury hotel room across its US portfolio.
A full integrated mix of Jets marketing assets including stadium signage, social and digital sponsorship and advertising, in Jets TV shows and game-day radio broadcasts, will also help promote MGM to fans.